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The Touchy Business of Brand Identity Re-design

The high Emotional Stakes of Brand Identity Re-design Changing the way a brand presents itself to market must be seen as a change in relationship, which means it dovetails with both how the organization sees itself, but also how the consumers who are connected to…

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Blasted Church, Explosively Great Packaging Design

I’ve been a big fan of Blasted Church for a while now – not so much for the wine itself, but for the power of the packaging design. I first came across the brand whilst researching our Report into Trends in Brand Visual Language last…

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