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BP Re-design – Practice what you Preach

Keeping Your Brand Promises The BP oil disaster has now been spewing oil since April 20th. It is a disaster of epic proportions. One wonders what will happen to BP. Its share price is down, the pipe still not repaired and it seems like the…

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The Power of Colour in Brand Design

Today it’s more critical than ever for businesses to differentiate themselves from their competitors and make memorable connections with their audience by creating unique, instantly recognisable brands. Colour in Brand Design Every touch point of a brand plays a vital role in brand recall, but…

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