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Oakley hits Gold with Chilean Miner Brand Association

Brilliant Brand Association by Design International sunglasses brand Oakley hit pay-dirt recently when their products were spotted on the dials of each of the 33 Chilean miners as they appeared in front of the world’s media, above ground for the first time in more than…

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adidas Vs Nike – A Battle of Brand Association

All Brands Have Meaning Whether carefully and strategically considered or by default, all brands hold associated meanings in the minds of the market place. Well considered brands establish a competitive brand proposition (their brand strategy) with layers of meaning to both differentiate themselves from their…

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Apple Vs Microsoft – A Battle of Brand Association

All Brands Have Meaning Whether carefully and strategically considered or by default, all brands hold associated meanings in the market place. Well considered brands establish a competitive brand proposition (their brand strategy) with layers of meaning to both differentiate themselves from their competitors and to…

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Audi Vs BMW – a Battle of Brand Association

All Brands Have Meaning Whether carefully and strategically considered or by default, all brands hold associated meanings in the market place. Well considered brands establish a competitive brand proposition (their brand strategy) with layers of meaning to both differentiate themselves from their competitors and to…

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Abercrombie & Fitch – a Brand Association Snapshot

All Brands Have Meaning Whether carefully and strategically considered or by default, all brands hold associated meanings in the marketplace. Well considered brands establish a competitive brand proposition (their brand strategy) with layers of meaning to both differentiate themselves from their competitors and to connect…

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When Brand Association Goes Wrong

When brands appear in mainstream media associated with an individual or an event, it can take the brand into new territory they’d never anticipated. I’ve never agreed with the old adage; ‘there’s no such thing as bad publicity.’ All brand expressions have the potential to…

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