By Category

Brand Book, An illustrated guide to life inside Microsoft

Microsoft commissioned Hugh MacLeod to create an Illustrated guide to life inside Microsoft. The awesome illustrations and the messages behind them are a great digital example of a brand book of beliefs.

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Merry Christmas and The Santa Brand

Wishing you and yours a truly, deeply festive season from all of us. It is that time of the year when the age old question is asked by children all over the world, do you believe in Santa? Santa is an amazing brand in many…

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Regional Branding – You have to own something

Branding a place or a region is no different to product or service branding – you have to own something that is distinctive and compelling to your target market. However, when it comes to regional branding there is an added complication. You have to balance…

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