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How SPC customers saved the brand

When the federal government refused to inject $25 million of taxpayer’s money into SPC Ardmona, many felt this was the beginning of the end for this iconic Australian brand. But following a groundswell of support from customers through a social media sales are up and…

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Brother creates a memorable brand campaign for their new Printer 3.0

Creative Brand Campaign Shows How Much the Times are A-Changing Technology brand Brother have put together a creative campaign to launch their new range of printers they’re calling Print 3.0. The creative is built around a scrapheap orchestra compiled of redundant printers, scanners, copiers, faxes,…

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NAB is breaking up, but can it find a new love? (Another perspective)

The new ad campaign from Australian bank NAB has potential, but are they capable of leveraging it? The campaign idea of ‘breaking up’ from the other 3 major banks (CommBank, Westpac and ANZ) , has captured lots of media focus and commentary. It has laced…

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National Australia Bank's Break-up Campaign – Brand Differentiation with a Difference

Straight-up Brand Differentiation. On Valentine’s Day 2011, across Australia, NAB bankers simultaneously broke it off with the other big banks. The break-up was very public, it happened in restaurants, parks, public transport and bars around the nation. On Tuesday NAB took-out full page advertisements in…

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Mattel’s Magic Hot Wheels Brand Campaign

Loving this great ambient ad for Mattel’s Hot Wheels created in Mexico by Ad Agency OGILVY – a great example of capturing the magic of a brand and translating it across a mass medium. This little beauty was spotted by Juan Pablo Sanchez Owner and…

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Dove's Big Brand Gesture

The Big Brand Idea Brand communications is a complex world. The role of the brand strategist and brand designer is to take the multitude of nuances of brand proposition, brand strategy, brand personality, market positioning and key brand messages and translate them into a simple…

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