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A Reminder from Saks – Design Every Brand Canvas

Recently I came across the latest development of the Saks Fifth Ave brand identity visual language, and it was a great reminder for all brands to actively review all touch points to maximize the leverage opportunities you have for your brand communications.

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Zag Brand Design – How taking a Different Approach can Make your Brand Stand Out

Sometimes, different is the Only Answer In our lives as brand strategists and designers we spend alot of time and energy helping our clients gain clarity about what their brand proposition should be in the market and how it should look and behave from every…

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Beautiful Brand Canvas – NGO Solidarites makes a splash with Aquascript

A Cut-through Brand Experience NGO Solidarit├ęs International and creative agency BDDP marked the occasion of World Water Day with this innovative ambient display in the heart of Paris. These Aquascript water messages, designed to build awareness about the dangers of unclean drinking water globally, turned…

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Marketing Cut-through; The Power of Blank Canvases

The Power of Blank Canvases Recently we wrote about the power of blank canvases to provide businesses of all sizes with a marketing advantage. We used the example of retailers, who religiously cover the windows of their newly-leased stores with newspaper rather than recognising the…

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