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How Colour Psychology Works in Branding

Colour plays an integral part in how we see, respond and feel about almost every aspect of our lives – brands included. “Feeling blue”, “caught red-handed”, “black sheep”, “white lie” – the list goes on. Colour plays such an integral role in the way we…

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Coke is red, isn’t it? The importance of colour as a brand asset.

Colour is often talked about as a powerful brand asset. It can distinguish your brand from others in the market or indeed separate different products within your brand range. Changing your primary brand colour, even for limited special seasonal packaging, can backfire as Coca Cola…

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