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The Stay Together Campaign injects genuine emotion into Skype’s communication

Earlier this year, Skype launched the Stay Together Campaign: an online call to action for real people to share their stories about how Skype lets them stay in contact. As is always the case with ‘real’ stories, the emotions runs high, even in the over…

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Star Wars – An on-going Brand Communication Legacy

May the Force of Brand Association be with You. Brand association with movies is nothing new, but it seems the allure of the Star Wars film franchise just never gets tired. Sports and fashion shoe brand adidas are today launching the latest range of kicks…

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