Blog

By Category


Truly Deeply creates brand for new app Kombie

Brand identity brings new social mobile app to life. Truly Deeply’s brand positioning and identity work is helping Kombie to stand out and become the next big thing in the competitive social app world. Kombie founder Stuart Berwick, said that “The Kombie brand identity has…

Read more »

Classic Brand Communication Fails – When Ads Go Wrong

Even the best brand communication creative can backfire sometimes The best laid plans of brands and agencies can come undone when an unintended ad placement can change the context and in so-doing the intended meaning of the communication. These examples collected from the net are…

Read more »

Hulu creates pop-up Seinfeld apartment in downtown New York.

  Kramer’s reverse peephole and George’s Valentines Day photo shoot on display for fans with the help from Hulu’s branded pop-up apartment. 

Read more »

Obama font allows brands to emulate Barack Obama's handwriting

Dialing-up the brand personality in brand identity design Few brand identity properties are as undervalued and misunderstood as type. A correctly selected and applied font has the capacity to to communicate a brand’s personality above and beyond imagery and brand message. The science of font…

Read more »

Airbnb's floating house – the latest in their campaign of surprise and delight

Airbnb recently launched a floating house on the River Thames to promote its lettings website to homeowners in the capital. The fast-growing internet brand is now the largest hospitality business in the world without owning a single room, but that hasn’t stopped them from building…

Read more »

Pizza Hut's blockbuster brand engagement

Pizza Hut Hong Kong finally makes good use of the pizza box to bring pizza and movies together. Blockbuster Box turns a commodity into a valuable brand experience. The pizza box transforms with the help of your smart phone a customised lens and some smart…

Read more »

Truly Deeply Creative – Austbrokers Annual Report

Overview Austbrokers Holdings Ltd is a diversified and vertically integrated company operating across the full spectrum of risk management and insurance. We were engaged by Austbrokers to re-frame their brand to align with the vision of the business and communicate that vision to business partners,…

Read more »

Smart Dutch start-up 'Add My Window' brings consumers to the advertising table

Dutch start-up Add My Window is putting advertising posters into people’s front windows. Anyone with a public facing window can hook-up with the company to rent the space out to companies looking for alternative ad space in the area. As brands look for new channels…

Read more »

'Chhirp' follows the mispelled brand name trend but is this a smart approach?

Mispelling a common word is one of the biggest naming trends at the moment. The rationale is often based on making the name ownable and sometimes it is just about being a bit quirky. Last week, we saw another one hit the market with Chhirp…

Read more »

Qantas finally learns how to spell… it's brand name

High Flying Brand Engagement After decades of incorrect spelling Australia’s biggest airline brand Quantas has corrected the spelling of its own name. On the first of the month Quantas announced they would be changing the spelling of their name in line with correct convention of…

Read more »

The little house that said "Hello" – Is your brand space working as hard as it should?

How memorable and engaging is your brand space? On the weekend I came across this Melbourne house designed by architect Fooi-Ling Khoo of OOF! Architecture. I was struck by how refreshingly friendly and charismatic this previously bland brick wall had become, transformed by the power…

Read more »