Blog

By Category


From Humble Beginnings, to a Multi-Million Dollar Business – Ecostore Provide Consumers With An Alternative

A brand bringing you eco-friendly cleaning products – and award winning packaging design. Ecostore are offering substitute products to those other harsh chemical household products we all see in our major retailers. We all know these cleaning products contain many nasties, but sometimes we don’t…

Read more »

Is it love? Or is it Memorex? The Rise and Fall of a Tech Company Who Touched Many

Memorex is a consumer electronics brand that was best known for it’s recordable media for DVD and CD drives, and who can forget those classic cassette tapes! The story of this brand began in 1961 in Silicon Valley and by the early 80’s they were a…

Read more »

AAMI risk offending at least half the population with their latest brand campaign

The AAMI insurance brand has always been about the AAMI girl but has their latest campaign taken it too far? Moving on from Rhonda and Ketut, AAMI has launched their new big budget ‘not very insurancey’ brand campaign.

Read more »

Leveraging brand equity from golden moments of the everyday punter.

Are you a Brand Ambassador  just waiting to happen? You may have recently seen the news footage of a rain drenched race filly stripping down to her underwear at the spring racing carnival’s famous Oaks Day.  It was the display of a free spirited woman…

Read more »

Unexpected brand canvases can deliver a big pay-off for customer engagement

Stunning Images Create Memorable Brand Connections Artist Julien Nonnon’s recent project projecting his stunning images onto buildings around the streets of Paris is a graphic reminder of the power of placing brand visual language in unexpected places. Even as go-to-market channels for brands splinter with…

Read more »

Evolve campaign aims to unite both sides of the gun debate but feels more like a disingenuous distraction

At first it seems a bad joke but no, this is actually a legitimate campaign to ‘educate’ parents about gun safety. Evolve uses humour to get through to what they call ‘dumbasses’ who leave their guns within reach of kids. Evolve USA claims to be…

Read more »

Truly Deeply creates brand for new app Kombie

Brand identity brings new social mobile app to life. Truly Deeply’s brand positioning and identity work is helping Kombie to stand out and become the next big thing in the competitive social app world. Kombie founder Stuart Berwick, said that “The Kombie brand identity has…

Read more »

Classic Brand Communication Fails – When Ads Go Wrong

Even the best brand communication creative can backfire sometimes The best laid plans of brands and agencies can come undone when an unintended ad placement can change the context and in so-doing the intended meaning of the communication. These examples collected from the net are…

Read more »

Obama font allows brands to emulate Barack Obama's handwriting

Dialing-up the brand personality in brand identity design Few brand identity properties are as undervalued and misunderstood as type. A correctly selected and applied font has the capacity to to communicate a brand’s personality above and beyond imagery and brand message. The science of font…

Read more »

Airbnb's floating house – the latest in their campaign of surprise and delight

Airbnb recently launched a floating house on the River Thames to promote its lettings website to homeowners in the capital. The fast-growing internet brand is now the largest hospitality business in the world without owning a single room, but that hasn’t stopped them from building…

Read more »

Pizza Hut's blockbuster brand engagement

Pizza Hut Hong Kong finally makes good use of the pizza box to bring pizza and movies together. Blockbuster Box turns a commodity into a valuable brand experience. The pizza box transforms with the help of your smart phone a customised lens and some smart…

Read more »