Blog

By Category


10 years of MLA Aussie Day lamb campaigns

It’s that time of year again, Aussie Day is just around the corner and the annual eat lamb on Australia Day campaign has kicked off for the 10th year in a row. This year Meat and Livestock Australia (MLA) have teamed up with The Monkeys…

Read more »

Little Fish – A Self Promotion Workshop for Emerging Design Graduates.

Felling like a fish out of water? Are you a little fish about to dive into the big pond? If you’re looking to stand out from your school of fish, swim against the current and identify what makes you more appealing, come test the waters at a self promotion…

Read more »

Is the global movement to ban urban billboards a passing phase or the future?

A world without advertising billboards – Reality or Fantasy? Believe it or not there’s something of a global movement happening with the goal to remove advertising billboards from our cities and urban areas. First it was São Paulo, then Chennai, Grenoble, Tehran, Paris and now…

Read more »

Clever banana packaging is very a-peel-ing

There is nothing more frustrating than walking into a supermarket or grocery store and seeing fresh produce wrapped in plastic. It makes no sense! The overload of plastic is a major problem, making it more important than ever for brands to be clever when designing…

Read more »

Classic Brand Communication Fails – When Ads Go Wrong

Even the best brand communication creative can backfire sometimes The best laid plans of brands and agencies can come undone when an unintended ad placement can change the context and in so-doing the intended meaning of the communication. These examples collected from the net are…

Read more »

Truly Deeply creates a web place brand identity for .melbourne

Truly Deeply reveals a different type of place brand with the identity design for .melbourne. The world’s most liveable city now has the world’s most liveable web address.

Read more »

Is customer engagement the new customer loyalty?

Today’s post is an article written by Brandhook, good friends of ours and the sharpest brand research and insights agency around. Last month I attended the Customer Loyalty and Engagement Conference in Sydney and although the speakers represented a wide range of industries, what emerged…

Read more »

iinet: customer brand champion

iinet legally supports infringing customers innet has again positioned itself as the uniquely customer centric telco brand. After recently loosing the court case with the studio behind the Dallas Buyers Club. It continues to turn brand lemons into lemonade by announcing it will directly, legally support…

Read more »

'To the Serengeti and back in five minutes'

It can be difficult to be cut–through in the cluttered world of automotive marketing, but Soho Square’s work for Volkswagen managed to get everyone talking.

Read more »

Another side to the story – a campaign to support homelessness

This is a clever outdoor campaign from Publicis London for the homelessness charity Depaul that manages to tell two different sides of the homeless story. This campaign approach acknowledges thoughts and feeling that many people have about homelessness and then makes you think about the other…

Read more »

Back to being brand obsessed with Lego!

We’re pretty obsessed with Lego, you may have noticed! Lego is a brand whose packaging says suitable for aged 4 years+, but probably their biggest brand advocates are blokes 20+ reminiscing of the hours of fun from their childhood. I still buy my boyfriend Lego, he’s 31. We…

Read more »

Brand China takes another beating and takes down Aussie brands with it

This week in Australia, we’ve had a major recall of Patties Foods frozen berries sold under the brands Nanna’s and Creative Gourmet. The berries have been linked to people contracting Hepatitis A. It appears that this is caused by poor sanitary standards from fruit packed in…

Read more »