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Back to being brand obsessed with Lego!

We’re pretty obsessed with Lego, you may have noticed! Lego is a brand whose packaging says suitable for aged 4 years+, but probably their biggest brand advocates are blokes 20+ reminiscing of the hours of fun from their childhood. I still buy my boyfriend Lego, he’s 31. We…

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Brand China takes another beating and takes down Aussie brands with it

This week in Australia, we’ve had a major recall of Patties Foods frozen berries sold under the brands Nanna’s and Creative Gourmet. The berries have been linked to people contracting Hepatitis A. It appears that this is caused by poor sanitary standards from fruit packed in…

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Karen Walker brand continues to be a differentiator in the market

Karen walker’s clever new eyewear campaign is even better than her last! Karen Walker’s eyewear campaigns have a glowing reputation for featuring stand out concepts for there highly lusted after eyewear. Just when you thought she couldn’t top her last season, we see Walker use…

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Adriano Zumbo laughs in the face of negative reviews

In a bold move Adriano Zumbo decided to highlight negative comments on the hoarding surrounding his new location at Emporium, Melbourne. It defiantly stopped me in my tracks while I was doing my Christmas shopping! Every brand needs to be aware of what their customers…

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#illridewithyou – the power of emotional connection

Every day brands try to engage with their customers on social media and one of the ways they do this is by starting a movement using a hashtag. Every now and then a brilliant hashtag will spread like wildfire as customers connect with the sentiment…

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Wicked brand personality goes too far

Wicked Campervans have a history of being criticised for their racists, sexist and violent slogans spray-painted on their vans which act as moving billboards. With slogans such as “Women are like banks — once you withdraw you lose interest” and “A wife: an attachment you…

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Lexus celebrates striking design and bold creativity

  It is exciting to see a major brand player giving back to the creative community and placing a focus on the importance of innovation and strong design, well beyond a new car.

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Volkswagen once again proves that simple ideas are often the most powerful

A recent print campaign by Volkswagen has honed in on the message that it’s impossible to focus on the road while texting. The campaign is beautiful in its simplicity of message and continues the VW tradition of incredibly intelligent communications.

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Re2pect endears itself to the population of New York with a stirring tribute to Derek Jeter.

Few Australians would be aware of Derek Jeter and his long and illustrious baseball career. But almost all of us would be aware of the New York Yankees, probably the biggest sporting team brand in the world (save for maybe Manchester United). Jeter has been…

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Free Is Better: Disrupting the bottled water market

Free Is Better hit the streets across Melbourne in late 2013 and had a goal of wiping out the existing bottled water brands in the market. The brand gives away free bottled water. It works by selling the label space on its bottles to advertisers at…

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How Pop Ups are helping brands create experiences for consumers

A growing trend in short-term brand activations is getting traction, not just in Melbourne, but everywhere. “Pop Ups” are becoming a viable way for businesses and brands to utilise spaces in short term experiments, to keep themselves fresh, keep pushing ideas and trial things that…

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Cokes sends happiness from the skies

As part of Coca Cola’s kindness movement and international campaign called “Where Will Happiness Strike Next?” Coke sends free Coke cans and messages of support to Singapore’s migrant workforce via drones in connection with the non-profit organisation Singapore Kindness Movement.

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