Blog

New energy gum brand now available at Chemist Warehouse. Keen followers of Truly Deeply may have noticed us talking about a new energy gum brand we created for three Melbourne mates, during the lockdown years. Truly Deeply worked closely with the founders of Zuum to…

Located in the heart of Melbourne’s CBD, 357 Collins St is a prestigious office address that has been transformed into a vibrant new precinct. Working closely with Frasers Property, their architects, and the property management team, we set out to redefine the experience of 357…

New packaging continues to evolve with the offer and enhance the Jenny Craig brand experience. Truly Deeply has been working with Jenny Craig since 2014. Our initial work involved a complete refresh of the brand with research, brand strategy, brand identity, packaging, marketing collateral, and…

Stunning New Yorker Cover demonstrates the powerful role design can play in social issues. Kadir Nelson’s recent cover image titled ‘Say Their Names’ depicts the murder of George Floyd embodying the history of violence inflicted upon black people in America. The image reminds us of…

Creating the best mix of colours has never been so daunting. From print to digital, books to apps, the decision to finalise a particular colour palette for your project can be overwhelming at times. Colour combinations are a tricky business so why not gather the…

We are delighted to announce that our annual charity event, Art with Heart 2018 raised $13,407.25 for StartOut, a local health promotion charity providing regional outreach and mentorship programmes for young people of diverse sexuality and gender (DSG). Through funds raised, StartOut will be able to pay for the…

  Everyone in the design industry is aware of the Pantone name and most probably even have a Pantone swatch mug gifted to them one xmas. The perfect gift for their “designery” friend or partner. Pantone is the universal language of colour which steers the…

Last night we hosted our annual charity event, Art with Heart, with all proceeds going to StartOut, a local health promotion charity providing regional outreach and mentorship programmes for young people of diverse sexuality and gender (DSG). StartOut has developed a unique online mentoring program purely from…

Each year us folks here at Truly Deeply hold an annual art exhibition known as Art with Heart which raises money for a wonderful local charity. Last year we had the privilege of donating over $21,000 to the amazing team at Tomorrow Man, an incredible…

  Jack Howl’s illustrations suggest he’s visited a futuristic world fraught with semi-surrealist demons and characters inspired by Japanese folklore and pop culture. The longer you look at the meticulously hand drawn artworks, the more quirky details you find, adding to the narrative of each…

Beautiful lettering created by Pellisco An art form that was heavily used during the early centuries in illuminated manuscripts, hand lettering is still strong on the design scene and hopefully here to stay. You probably walk past hand lettering on a daily basis, from artisan chalkboards…

As a designer, I’m constantly on the lookout for websites that don’t fit the mould of a stock standard template design. If a site is intriguing, invites me to explore various elements on the page, and looks unique, it goes straight to my bookmarks bar.…

  As well as working as a communication designer at IDEO, Zach Hobbs creates experimental, abstract, and satirical artworks that resemble the sharpie rendition of a bad acid trip. I was lucky enough to interview Zach recently and wanted to share with you his insights…

Starting at Apple in 1982, Susan Kare’s first job was to design a Mac System Font. Something bold in order to stand out and take over from the thin jaggedy placeholder font being used. At the end of that first day Kare had worked on…

It was a rather dark and gloomy Monday inside and outside of the studio. Our spirits were weathered from the weekend and we nursed a grievance against the sudden wintry weather. It was around noon that we received a little brightness in the form of…

It is always amazing coming across ideas which make you wonder ‘how has this never existed before?’, take for example this new braille typeface created by the clever Japanese designer Kosuke Takahashi. The typeface, aptly named Braille Neue, is a collection of both English and…

The colour experts have spoken, introducing ‘Ultra Violet’ as the 2018 Colour of the Year. The experts from the Pantone Colour Institute work hard every year in analysing global trends through design and market research, to find one colour to represent where we currently stand…

Feminism. The word that when uttered causes men to shift uncomfortably, and women to deny any form of association. For some time now, feminism has been getting a bad rap, with people perceiving it as a negative movement campaigned by narrow-minded individuals. This is because…

Fonts are the ruler of the design world. With so many to choose from, it is sometimes hard to break away from your go-to favourite, especially when you know it’s going to work a dream on your current project. Sans-serif fonts have always been at…

We’re back in the studio and ready as ever for what 2018 has in store. The team at Truly Deeply had a great holiday away (bar the few thirsty studio plants that may need some time to recover), with a few of the team travelling…

Anyone who’s ever worn heels for a day at the races, the idea of taking them off before you start the long trip home has enormous appeal. At this year’s carnival, Myer were giving away comfortable, practical, and not completely unstylish, branded slides – manna…

I recently visited Japan to satisfy my life long obsession for all things Studio Ghibli and my fascination for Japanese culture. I was determined to soak up as much inspiration from all aspects of the country to feed into my design practice, and there are…

Last night we hosted our annual charity event, Art with Heart, with all proceeds going to Tomorrow Man. Tomorrow Man was founded by Tom Harkin and is supported through auspice by Gotcha4Life. Currently in Australia suicide is the largest killer of men aged 15 – 44, (6 Australian…

It’s been footy fever here in Melbourne over the last few weeks, in the lead up to the grand final being played on the weekend. With the Australian Football League (AFL) having it’s origins in the Victorian Football League (VFL), the game of ‘Aussie rules’…

The Royal Botanic Gardens is one of my favourite places in Melbourne. Famous for their beautiful gardens, conservation of plants, and their visitor and education programs, the organisation does great work around sharing the importance of plants to life. To me it’s the gardens that…

Melbourne based multi-disciplinary artist and much loved ex Truly Deeply Designer Sahil Silk Roy is opening his very first solo show ‘Surface Tension’ at BSIDE Gallery in Fitzroy tonight and we as proud as punch for him. Silk Roy’s confidence as an artist, after painting hundreds…

Last Thursday evening the finalists of the DesignToUnite campaign were announced at Eureka Tower to a crowd of over 100 guests. #DesignToUnite is a campaign that challenged creatives to design a poster calling for solidarity with Australia’s First Peoples. Next month marks the 50-year anniversary…

A Guide to Choosing the Right Branding Agency. So you’ve worked-out the business benefits from branding, re-branding or designing new packaging for your business, products or services. You’ve worked through the business imperative, budgets and brief, now comes the tough task of sorting through all…

Reading through the articles about the upcoming ALDI rebrand I’m struck by what seems to be an inability for people to grasp some of the strategic rational behind this rebrand and rebranding in general. Everywhere ALDI has opened, they taken on established supermarket brands and…

Custom Apple accessory maker 12 South has created a ‘New Mac Smell’ candle for this Christmas. While it’s got plenty of headlines for obvious reasons. For me it raises the question: What do sensory branding do you do? We’re all aware of brands that have…

The trend of minimalist branding We’ve had some recent discussion with clients and in turn in the studio about the relevance of minimalism in brand identity or logo design. Some point to a trend of recent rebrands like Pentegram’s work for Mastrcard, wondering if there’s…

When mega brands go organic Gatorade is introducing an organic version of it’s brightly coloured sugar water for ‘athletes’. While the new product will be tested in select markets it seams Pepsi Co., the parent brand, sees the threat to the market dominant sports drink from more…

Optus is the second largest telecommunications provider in Australia offering mobile, fixed, and broadband services to consumer and business customers. It has repositioned itself in the market with a flexible rebrand. You may remember their recent rebrand back in 2013 that received many mixed reviews and…

Not-for-profit providers pushed to market The National Disability Insurance Scheme, NDIS, was designed to support a better life for Australians with a significant and permanent disability, and also their families and carers. But the implementation of it, is having far reaching and costly implications for the not-for-profit…

A Branding Challenge for market Leaders Microsoft has launched the latest evolution of their brand mark at the opening of its new store in Boston. The task of keeping a brand’s visual language fresh and relevant to the market is critical (we recently wrote a…

Not all brand activities are born equal. This is a brand principle that Nike know better than most brands as the recent release of the ‘Nike sole’. The Nike sole has been developed to fit onto the ‘flex-run’ prosthetic running blade, designed for by Nike…

A High Class Brand Problem So what do you do when you’re the global market leader? When your brand and packaging is recognized in almost every corner of the world? When your product and brand already command a premium price? What on earth do you…

Welcome to the New Retail Era The world of retail is changing more rapidly than ever. On-line stores compete with off-line stores, fashion boutiques feature new ranges every month, and it seems almost everything can be made in China for next to nothing, creating undifferentiated…

Building Your Brand’s Visual Properties When creating a corporate image for our clients brands, we focus on building unique brand properties that can be leveraged to become brand assets. A brand’s typeface is one of the visual properties we incorporate into the brand design process,…