Blog

By Category


Calling all Courageous Blondes – Lululemon Partners with Canadian Brewery

It seem’s that Lululemon is now targeting the yoga loving, beer drinkers. Who doesn’t like a cold beer after a sweaty yoga session?… The global activewear brand has partnered with Canadian based brewery, Stanley Park Brewing to create a lemon hopped ale called ‘Courageous Blonde’.

Read more »

BONDS Set to ‘Bring It’ with New Sports Range

BONDS introduces their first ever cross-category sports range – led by a perfectly on brand campaign. BONDS have recently announced the introduction of their first ever cross-category sports range. The collection features BodyCool technology, which boasts moisture absorbing and quick dry properties, and marks a…

Read more »

How hotels have responded to the rise of Airbnb

The changing landscape of hotel accommodation to target millennial travellers Since Airbnb’s disruption of the hotel industry from its inception in 2008, and pioneering a shift toward the sharing economy, many have predicted the demise of traditional hotels as a result. While younger travellers have…

Read more »

Maria Grazia Chiuri – The First Woman to Lead the Iconic French Brand Dior

Dior appoints Maria Grazia Chiuri as their first ever female creative director.  With an impressive portfolio, Maria was first snatched from label Fendi by Valentino and just recently has made her debut as creative director for Dior – the first ever female to run the fashion…

Read more »

New York Times Fashion Photographer Bill Cunningham Dies – A Pioneer Who Left Behind a Legacy

The ‘most important’ fashion photographer in the world. Bill Cunningham has passed away at age 87. A sad time for the fashion industry.  Bill Cunningham is regarded as one of the most important fashion photographers who ever lived. He began working as a hat maker and…

Read more »

The Power of Consumer-Centric Lifestyle Brands

From boring and monotonous to creative and exciting – the success story of Samsung Mobile Thinking back to a decade ago, when consumers thought about Samsung, the image of a true technology and innovation company would spring to mind. Fast forward to now, Samsung represents a…

Read more »

4 Basic Rules for Brand Survival

4 Basic rules the top brands are using to ensure brand survival Branding is one of the key areas a business should focus on in order to differentiate themselves within a crowded market. Brands that we have grown to love, would not have had such an immense…

Read more »

Influence Marketing – A Relatively New Social Media Movement

What traits are important for a successful social media influencer? In the world of social media, an influencer is a individual who has the power to make others believe that they need a certain product or service because of their real (or perhaps perceived) authority, relationship with the…

Read more »

When Brand Cannibalisation Backfires

How Wesfarmers’ cannibalisation strategy backfired, leading to Target’s downfall Brand cannibalisation occurs when a company offers a brand, product or service that directly competes with another within the same company. When this level of internal competition is directly head-to-head, only the strongest will survive. Australian consumers…

Read more »

Spotify is planning to sell their most popular playlists

Music streaming giant Spotify continues their expansion of audio advertising by  allowing brands to sponsor their most popular playlists. Spotify has announced that they will be expanding their advertising opportunities by allowing brands to sponsor their most popular owned and operated playlists. Brands have previously been able…

Read more »

The Simplicity of Being Nude – A Brand Delivering the Bare Minimum

Taking a Nude approach. Domestic glassware brand all about simplicity. Nude is a new domestic glassware brand that insists “simple is beautiful”. Nude want to appeal to a younger target market and brings a fresh new angle to a pretty out-dated and fair to say boring industry…

Read more »

The rise of video content marketing continues

WebMD announces their plan to capitalise on video content marketing During their first appearance at the Digital Content NewFronts, WebMD announced to media buyers they will be intensifying their video marketing efforts. Shifting from predominantly being known for medical diseases and conditions, to lifestyle content…

Read more »