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Optus differentiates from the market with a flexible rebrand

Optus is the second largest telecommunications provider in Australia offering mobile, fixed, and broadband services to consumer and business customers. It has repositioned itself in the market with a flexible rebrand. You may remember their recent rebrand back in 2013 that received many mixed reviews and…

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Combating violence against women and their children: Our Watch Awards winners announced

The first annual Our Watch Awards were held on the 10th of September. The Our Watch Awards recognise and reward exemplary reporting of violence against women, in particular reporting that highlights the causes of violence and what we as a society can do to ‘stop it…

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Clever banana packaging is very a-peel-ing

There is nothing more frustrating than walking into a supermarket or grocery store and seeing fresh produce wrapped in plastic. It makes no sense! The overload of plastic is a major problem, making it more important than ever for brands to be clever when designing…

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NCVO is shaking up the voluntary category and showing the power of brand strategy with a fresh and playful rebrand.

NCVO: Amplifying the voice of the voluntary sector NCVO (formerly the National Council for Voluntary Organisations) has launched their new brand that reflects the organisations and identities that NCVO has taken on in the ten year’s since it last rebranded. With over 10,000 members, from the largest charities…

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Global brand Samsung creatively releases Super AMOLED screens

With the release of the Samsung Galaxy Yab S Super AMOLED screen, image-makers Serial Cut have launched an intriguing behind the scenes film that documents their process and shows a collaboration between digital and handcrafted worlds.

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An innovative colour capturing cube

This nifty little device is every designers dream.

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Our first International TVC for weight loss brand Jenny Craig

Over the past few weeks we’ve been busy putting our creative and strategic heads together to produce our very first International TVC for weight loss brand Jenny Craig. It’s been an exciting time for the brand and for our team.  Our relationship with Jenny Craig…

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Fitness Game Changing Brand

The next generation of fitness tracking has arrived with a gym that monitors your movement during your workout to give you a score based on your performance. Be warned this is highly addictive, lots of fun and pushes you to your limits. Versus uses 3D…

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Bounce brand expands to Dubai

The Free Jumping Revolution hits Dubai Truly Deeply is proud to see another one of our brand creations take on new markets. This month, Bounce Inc continued their brand expansion with the launch of the free jumping revolution in Dubai.

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Investing for brand growth. Six tips to make a small brand big.

Purple is the new envy. Learn from Bridestowe Lavender and their model for growth. Last week, ABC’s 7.30 Report ran a story on an incredible small business that is now one Tasmania’s top tourist attractions that is attracting hundred of Chinese tourists daily. The ABC…

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Surprise co-branding strategy – Android partners with KitKat

Android announces version 4.4 is named ‘KitKat’  Google Android has added a pinch of spice to their tradition of naming operating systems after alphabetically sequential snack foods, with a surprise announcement to name the next version ‘KitKat’. The secret was so well-kept that most of…

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Vespalogy – An animated tribute to one of the worlds most loved brands

A Tribute to Authentic Brand Strategy and Design Few global brands hold the same level of love as Vespa, the iconic Italian scooter manufacturer. French creative agency No Moon have created an animated tribute that documents the evolution of the vespa from 1943 through to…

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