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Airbnb's floating house – the latest in their campaign of surprise and delight

Airbnb recently launched a floating house on the River Thames to promote its lettings website to homeowners in the capital. The fast-growing internet brand is now the largest hospitality business in the world without owning a single room, but that hasn’t stopped them from building…

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Brand Loyalty is Dead – Long Live Brand Engagement

Where’s The Brand Loyalty Gone? Consumer research tells us that brand loyalty is diminishing at a rapid rate. 78% of western consumers no longer have loyalty to any one brand in any category. Brands who a decade ago shared trusted and valued relationships with their…

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Snickers campaign engages New Yorkers by identifying local urban design mistakes

  You make mistakes when you’re hungry Confectionery brand Snickers continues to build on their global brand communication platform of ‘Snickers Satisfies’ with this campaign from NYC. The Snickers consumer value proposition of being a hunger buster above and beyond a chocolate bar has translated…

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The Toughest Job in the World – A Social Media Campaign full of Engagement

The most important job is also the world’s toughest job. Unlimited hours. No breaks. No Time to Sleep. 365 Days a Year. You can only eat lunch when the associates have finished eating their. And the position pays… absolutely nothing.

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ASP name change a total wipe-out or a brand boost?

  I briefly got the chance to meet Mick Fanning at the Ripcurl Pro just moments after the legendary ‘ringing of the bell’. At last, a selfie actually worth taking! A friend of mine pointed out that the Association of Surfing Professionals (ASP) has decided…

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NIKE fuelboxes exchange fuelband points for merchandise

  In the battle for deep and enduring relationships with clients and consumers some brands have a distinct advantage – An engagement mindset. There’s no doubt passion brands like Nike, Apple and Red Bull profit from the quality and depth of their consumer relationships. With…

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What are the top 5 critical proof points for brand engagement?

Not all brand experiences are born equal Which is why Pareto’s 80:20 rule needs to play-out in the way your business delivers on its brand promise every day. Every business has a number of brand touch points (functional interactions with your brand) from web site…

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KFC's Edible Coffee Cups – A Delicious Retail Innovation

Good Thinking + Good to Eat To celebrate its 50th anniversary, KFC plan to launch an innovative edible coffee cup into the UK market this summer. As coffee continues to be a staple add-on or usage occasion introduction for food retail, the ability to connect…

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Mustang Speed Dating hits the Brand Engagement Gas

Mustang Speed Dating Drives Accelerated Brand Engagement Ford recently released a clever little video content campaign called Mustang Speed Dating. They fitted a Mustang with cameras to capture the driver and passenger, then launched a gorgeous stunt driver onto the blind date market, luring unsuspecting…

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There's a Perfect Personality for Every Brand – You just have to know what you're looking for

Wine and people are not so different As this wine label demonstrates, a little personality goes a long way towards brand engagement. It’s likely customers in this category have a preferred wine brand, region and price point that directs their purchase behavior, but increased engagement…

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Sol Search – A consumer engagement tool to connect beer lovers with up-and-coming bars

Brilliant Brand Engagement from Sol Beer Mexican beer brand Sol has consistently built their consumer proposition around authentic Mexican beer heritage and the Espiritu Libre (Free Spirit). Owned by Heineken, the beer brand’s language can tend towards re-hashed hyperbole – a little like Mexican beer…

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