Where’s The Brand Loyalty Gone? Consumer research tells us that brand loyalty is diminishing at a rapid rate. 78% of western consumers no longer have loyalty to any one brand in any category. Brands who a decade ago shared trusted and valued relationships with their…
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Not all brand experiences are born equal Which is why Pareto’s 80:20 rule needs to play-out in the way your business delivers on its brand promise every day. Every business has a number of brand touch points (functional interactions with your brand) from web site…
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Wine and people are not so different As this wine label demonstrates, a little personality goes a long way towards brand engagement. It’s likely customers in this category have a preferred wine brand, region and price point that directs their purchase behavior, but increased engagement…
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