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Truly Deeply wins 2011 MADC Awards

Two Bronze Awards and Two Highly Commended Awards. On Friday October 14th the winners for the 2011 Melbourne Advertising and Design Club (MADC) Awards were announced. The annual MADC Awards celebrate excellence across a range of advertising and design categories, encompassing print, radio, television and…

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24 Pics of Fresh Street Art from Europe

Street art of Continental Europe. On my recent trip to Europe the rich quality and diversity of the street art caught my eye. In my mind there’s no doubt that stencil, spray and paste-up art has matured to become it’s own credible art form. The…

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Retail Brand kikki.k Celebrates 10 years of Magic

Happy Birthday kikki.k One of my all-time, absolute favorite retail brands; kikki.k celebrated their tenth birthday this week. For those unlucky enough to not have a kikki.k store in your city, the brand create truly beautiful stationery with the promise of making the world a…

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Integration is the new Black for Online Fashion Retail Brands

Online provides yet another shift in the Competitive Paradigm for Fashion Retailers Online fashion retail offers are nothing new, traditional bricks and mortar fashion retailers have been contending with this online competition for years now, and on the whole are continuing to refine their own…

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Silverwater Resort and Emaar: brand plagiarism or coincidence?

I just experienced a strange case of brand deja-vu on a mini break at Silverwater Resort. I was struck by the similarity of the Silverwater Resort brand to that of Emaar Properties. The resort is in an idyllic spot overlooking Phillip Island. It has a…

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Retail – Survival of the Fittest

Holistic Retail Brand Experience. October is a very busy month for me when it comes to birthdays and certainly not least my wife’s! Having not ventured down Chapel Street for quite some time, recently we both decided that Chapel Street this year would solve the usual question…

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Going nude; a clever brand gesture

For generations, parents have been trying to get their kids to eat healthier food. Is it possible that one brand has finally found a way to make it happen, at least at school?

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Jean Hailes – Beautifully Executed Brand Re-Positioning

A Beautifully Executed Re-branding Project. We were engaged with Jean Hailes to conduct a full brand re-design, starting with the strategic framework and outputting all brand identity collateral. In a little under two decades Jean Hailes has developed a significant standing in the women’s health…

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Ferrari's of the Future – Bold Design Ideas

Students lead the way in Ferrar’s future! Ferrari World Design Contest is a competition that was launched by the team from Maranello in collaboration with Autodesk (the project’s technical partner and official sponsor) for schools and universities from the design and automotive sectors not only…

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Our lovely new Brand Strategy & Brand identity Design for the Litmus Group

The Litmus group is a market leading niche international management consulting company who needed to rephrase their brand to better fit their highly differentiated approach business proposition.

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Coles, clever brand stretch or caught red-handed diluting their brand?

The famous and annoying catch cry, “down, down” and the big red finger might actually carry far greater symbolism for Coles and their reputation than they realise. As the brand becomes more elastic and focuses on ‘stretch, stretch how far can we stretch’, could this…

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IKEA fresh brand imagery by photographer Carl Kleiner

IKEA reminds us to not forget the Brand Communication in our Brands. Last year we featured a post on IKEA’s brand communication, and here the Swedish mass-design furniture and home-wares brand are popping up again. As a global brand, IKEA is well known for the…

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