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Cokes sends happiness from the skies

As part of Coca Cola’s kindness movement and international campaign called “Where Will Happiness Strike Next?” Coke sends free Coke cans and messages of support to Singapore’s migrant workforce via drones in connection with the non-profit organisation Singapore Kindness Movement.

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Axe branded content: Find Your Social Effort Score

Axe helps the world out the social try-hards. Axe has teamed up with their ad agency Barton F. Graf 9000 to create a nice brand gesture called the ‘Social Effort Scale’. The brand is sponsoring a clever campaign that is being positioned as a public…

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The Ultimate BBQ Bible Brand Gesture

I love a good cookery book, and this ones a ripper. JWT Brazil created this monster for Tramontina, a leading brand of kitchen supplies. While Tramontina has a full range of barbecue accessories they needed to prove their credentials to their audience: owners of barbecue restaurants.

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How a great retail brand experience can drive sales

Shopping at the weekend, I was reminded how a well-considered retail brand experience can positively impact purchasing decisions. In particular, how unexpected brand gestures can make all the difference. As a parent of a bright and inquisitive five year old, I have learned that taking…

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Viral Branding #Worldstoughestjob

This viral video has re-ignited emotions for people all over the world with regard to respect for their mothers. What was intentionally an ad for Cardstore.com may actually cause an increase in sales for other brands around Mothers Day as a refreshed light is shone on Motherhood.

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Volvo’s new Roam Delivery service adds another dimension to the brand

Volvo has a pretty nifty bit of tech that adds another dimension to their brand and demonstrates another benefit of their ‘Connected Cars’ brand pillar. Their latest brand innovation is ‘Roam Delivery’, a service that enables Volvo drivers to have packages delivered to their car,…

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Bank of America partners with U2 and (Red) to deliver a powerful brand gesture

Yesterday, Bank of America proudly gave U2 fans not only a free copy of the band’s new single, but also the opportunity to influence how much money the bank contributes to the fight for an AIDS free generation. It’s a powerful brand gesture that will…

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OPSM app, a great brand gesture to reach new customers

OPSM has released an Iphone and Ipad app called ‘Eye Check’. This is a nice little brand gesture that feeds our insatiable appetite for new ways to ‘play’ with our phones and tablets as well as being a great way for OPSM to reach new…

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TAC creates a powerful Christmas brand gesture

With Christmas just around the corner, brands everywhere are fighting for our attention. Amongst the Christmas clutter, the TAC created a powerful pop up display in the city that helped create a deep and enduring impact.

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Chemist Warehouse radio remixed, finally

It has taken them a year, but it seems that Chemist Warehouse has finally seen the light and dropped the all 90s format and will target their programming towards their audience. Perhaps they can now finally deliver a brand-inspired radio station and a valuable brand…

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Jiro Dreams of Sushi – A Zen Personal Brand

Legendary Japanese Sushi Chief Jiro Ono is considered the world’s greatest Sushi chiefs. Japan has declared him a national treasure and his humble 10 seat restaurant located in a Tokyo subway station has been awarded 3 Michelin stars. At 85 he is the subject of…

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African Men. Hollywood Stereotypes.

Reversing stereotypes through personal brand story telling is how four Kenyan men, Gabriel, Benard, Brian and Derrik turned a simple idea into a viral campaign for charity. After watching Alex Presents Commando they wanted to tell their own story about African stereotypes in Hollywood movies.…

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