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Google Re-branding – A Case Study in Strategic Innovation

The Best Way to Predict the Future is to Re-design It This week one of the world’s most recognizable brands; Google, re-branded – and there’s plenty to admire about the exercise. Firstly, many brands rest on their laurels citing brand recognition and ‘nothing being broken’…

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So why did Facebook update their brand mark and is it worth all the effort?

Mastery in the tricky task of Brand Identity Design Update “When do I update my brand identity?” is one of the toughest questions for market leaders in managing their brand’s visual assets. This is often followed by the second toughest question; “OK, so how much…

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