From boring and monotonous to creative and exciting – the success story of Samsung Mobile Thinking back to a decade ago, when consumers thought about Samsung, the image of a true technology and innovation company would spring to mind. Fast forward to now, Samsung represents a…
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How Wesfarmers’ cannibalisation strategy backfired, leading to Target’s downfall Brand cannibalisation occurs when a company offers a brand, product or service that directly competes with another within the same company. When this level of internal competition is directly head-to-head, only the strongest will survive. Australian consumers…
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Music streaming giant Spotify continues their expansion of audio advertising by allowing brands to sponsor their most popular playlists. Spotify has announced that they will be expanding their advertising opportunities by allowing brands to sponsor their most popular owned and operated playlists. Brands have previously been able…
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WebMD announces their plan to capitalise on video content marketing During their first appearance at the Digital Content NewFronts, WebMD announced to media buyers they will be intensifying their video marketing efforts. Shifting from predominantly being known for medical diseases and conditions, to lifestyle content…
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Donald Trump has one of the strongest brands in the world right now, and he didn’t have to change a thing to get there. Donald Trump has become one of the most powerful brands in the world, with the Trump boom continuing to grow every day. Trump has demonstrated…
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UberEATS arrives in Melbourne, helping restaurants reach more consumers, but can the ‘market place’ app bring more harm than good? Melbourne recently became the first city in Australia to gain access to Uber’s diversification into food delivery services, UberEATS. UberEATS joins a highly competitive market…
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The Sleep Revolution – A book all about the Zzz’s. We all know the effects of a bad night’s sleep. THE SLEEP REVOLUTION is a newly released book by author Arianna Huffington written to educate people about the benefits of sleep and how often this is overlooked.…
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Calvin Klein founder discusses how current practices within the fashion industry are not good for the long-run The power of a brand essence has diminished over time within the fashion world. In the past, iconic fashion labels have endeavoured to ensure all touch points within the market…
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From DIY home solutions and affordable furniture, to fashion and bicycles – IKEA has a plan to expand globally and meet the demands of the modern consumer. As the retail environment is ever-changing and adapting to new consumer needs, IKEA has been quick to recognise the…
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Monash University encourages the audience to look beyond the conventional and accepted, and challenge the status quo. Monash University has launched a new integrated campaign starring Australian actor David Wenham, which thanks people who accept what they’re told, for creating a world where answers should…
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Will putting a trademark on hashtags restrict its ability to be successful? In recent times, brands have increasingly been using their own bespoke hashtags to communicate with customers. As the use of hashtags becomes more common, hashtag trademark applications filed have followed suite. The words…
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As Instagram announces its changes to their timeline, are brands already planning for the future? Instagram have recently announced they will be gradually rolling out a new algorithm based timeline replacing the existing chronological format, with a broad roll out expected in the coming months.…
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