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Volvo flexes their Swedish brand pillar with Avicii to engage a new audience.

Branded song becomes campaign: Two Swedish brands come together for a new beginning. Swedish DJ and producer Avicii joins the Swedish car brand Volvo to promote the all new Volvo XC90, with his new single ‘Feeling Good’.

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Rspnsv Icns – Why Responsive Logos are the latest must have in your brand toolbox

Toto – We’re not in Kansas Anymore In case you missed the email – the world for brands has changed… permanently… and change will continue to be the only constant. The role of brand is first and foremost to engage with the consumer which has…

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Brand Killer another wake up call for out of touch brands

Brand Killer is another reminder to be valuable or be ignored. Hailed as the next step in consumer control, the head gear proudly promises to help you filter out ads and brands in real life. While it is a bit of gimmick, it is certainly…

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Lyft brand symbol shifts from a pink furry moustache to a glowstache

Having an iconic brand symbol is important to build brand awareness and help distinguish your service. But while Lyft’s furry moustache was helping the brand stand out, it was not necessarily for the right reasons. Uber competitor, Lyft has always been a whimsical and irreverent…

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Vinomofo's Christmas cringe

As regular readers of the Madly Blog will be familiar with, we’ve been full of praise for Vinomofo’s bold use of language. It has not only disrupted the category, it has an emotional bond with its audience that most brands would be envious of. But…

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Netflix’s Big Data: Is targeted entertainment what we want?

Soon Australians will be able to subscribe (legally) to Netflix, as the online streaming giant announced their service will be available in Australia and New Zealand early in 2015. Being one of the 200,000 people living in this country that watches Netflix from my couch…

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‘Recipe to Riches’ – Great TV, but not so great for the brand industry

With more exposure on the branding industry than ever, it’s important for people to understand the process of strategy and design without being mislead by unrealistic expectations portrayed in shows such as ‘Recipe to Riches’.

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Christmas 2014: The brands that emotionally connect with us

Retailers are all scrambling to remind us that Christmas is just around the corner. For most, this is the key time of the year where they need to enhance their connection with their customers to stay top of mind and maximise their share of wallet.…

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Amex's big promise for small business; can they deliver and shift the brand’s perception?

American Express has long had to battle its image as being elitist and not retailer friendly, especially for small businesses. Now they are trying to change this perception by starting a movement and becoming the ambassador for local business with their campaign ‘Think big, shop…

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Our branding work for Brandhook – a great outcome for a great agency

Our brand strategy and brand identity design for Brand Research Agency, Brandhook. With offices in London and Melbourne, Brandhook were keen to grasp a sharper, more defined and differentiated position in their market with a new brand identity that aligned with the quality of the…

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The race that stops a nation is not really about racing

Along with the rest of Melbourne, we’ve downed tools today for a horse race. However, for most of us the day really has nothing to do with horses or even sport. The Melbourne Cup Carnival is one of Melbourne’s biggest events. A powerful brand that…

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Brand gesture from Walkers Crisps instantly rewards brand conversation

Frito-Lay brand Walkers Crisps connects social and outdoor media to create a rewarding brand gesture for fans. In a great way to generate brand interaction, punters were encouraged to ‘tweet to eat’ and instantly given a cheeky little packet of crisps for their work.

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