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New limited edition line of Lacoste shirts feature redesigns of the iconic crocodile logo

  UK Designer Peter Saville creates a limited edition range for Lacoste with a brand identity design twist To be launched in November this year, Saville has created a new range of polo shirts with a surprising twist; the polos feature a range of re-imagined versions…

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The Touchy Business of Brand Identity Re-design

The high Emotional Stakes of Brand Identity Re-design Changing the way a brand presents itself to market must be seen as a change in relationship, which means it dovetails with both how the organization sees itself, but also how the consumers who are connected to…

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