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Influence Marketing – A Relatively New Social Media Movement

What traits are important for a successful social media influencer? In the world of social media, an influencer is a individual who has the power to make others believe that they need a certain product or service because of their real (or perhaps perceived) authority, relationship with the…

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The Simplicity of Being Nude – A Brand Delivering the Bare Minimum

Taking a Nude approach. Domestic glassware brand all about simplicity. Nude is a new domestic glassware brand that insists “simple is beautiful”. Nude want to appeal to a younger target market and brings a fresh new angle to a pretty out-dated and fair to say boring industry…

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The Power of Australian Made Products in the Chinese Market

Australian business ‘Green and Clean’ sells bottled Australian air to China The Chinese markets growing demand for all things Australian continues to boom, from iron ore, to real estate, to baby formula and now Australian air. With China’s emerging middle class becoming increasingly worried about…

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As Major Retailers Adapt to New Consumer Demands – Ikea is Quick to Follow

From DIY home solutions and affordable furniture, to fashion and bicycles – IKEA has a plan to expand globally and meet the demands of the modern consumer. As the retail environment is ever-changing and adapting to new consumer needs, IKEA has been quick to recognise the…

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The new perils of refreshing your brand.

New times equal new challenges for re-branding Over the last twenty years we’ve been working with business to re-position and refresh their brands the most significant change we’ve witnessed is the internet. Not such a ground breaking thought I know; the net has forever changed…

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American Apparel is Bringing Sexy Back

American Apparel returns to its roots in an attempt to revive the brand American Apparel, the Los Angeles based clothing manufacturer and retailer known for basic apparel and risqué marketing campaigns, has decided to bring sexy back, and propel it back to being at the…

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A Clean Slate For Branding – Cuba Now Open For Business

The embargo has been lifted, so what’s next for brands wanting to enter Cuba?  When the US embargo was first placed on Cuba in 1960 (a whopping 55 years ago), it was referred to as “the blockade”. The embargo restricted trade and exports to Cuba, except…

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Is it love? Or is it Memorex? The Rise and Fall of a Tech Company Who Touched Many

Memorex is a consumer electronics brand that was best known for it’s recordable media for DVD and CD drives, and who can forget those classic cassette tapes! The story of this brand began in 1961 in Silicon Valley and by the early 80’s they were a…

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From soft porn to substance, Pirelli resets their brand image

Italian tyre brand Pirelli is famous for its annual soft porn Pirelli calendar but this year it’s undergone a dramatic makeover that could change the brand’s image for good. For Pirelli’s 2016 calendar, scantily-clad female models have been replaced by ‘women of substance’. World-famous Annie…

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Aunt Maggie’s – a brand bringing the community a little soul and some great produce

An authentic retail brand experience is what you’ll get when you walk in to an Aunt Maggie’s store. Aunt Maggie’s organic food store is a brand that fills your heart and tummy with goodness. All the best produce and a wide selection of organic and…

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Woolworths Rewards rebrand risks alienating loyal customers

Businesses need to take extra care not to alienate customers when rebranding rewards programmes. Last week Woolworths announced it was changing its Everyday Rewards programme to Woolworths Rewards. They claim it will make it better for their nine million members. However, many customers are upset about…

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Tom Ford – A lesson in creating a powerful and lasting fashion brand

Thomas Carlyle shares some tips on how to create an influential fashion brand, a lesson for all on successful fashion branding. Thomas Carlyle is an American fashion designer best known for his work with Gucci and the creation of his luxury Tom Ford label here are some…

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