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The 6 Reasons Why Brand Loyalty is King

Don’t Underestimate the Value of Brand Loyalty Research in the US on brand loyalty has identified that more than 50% of consumers would pay a 20-25% premium for their favorite brand before price sensitivity would see them switch to another, competing brand. In some categories,…

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Brand promiscuous behaviour: analysing daily brand consumption

Are we loyal to the brands we use on a daily basis or do they simply serve a purpose ready to be traded in for the next best alternative¬†that comes along?¬†We often talk about how brand loyalty is a dying art with more and more…

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