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When to change a brand name

The Cootes brand name should scoot away Two people were killed and five injured when a Cootes fuel tanker lost control on a bend in the Sydney suburb of Mona Vale and burst into flames on October 1 last year. What that tragic accident did…

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A Brand That Will Fly – Inspiring New Businesses Ideas

Indoor Skydive is different and relevant Indoor Skydive Australia listed in January 2013, raising $12 million with its IPO at 20¢ a share. The stock peaked at more than 75¢ in September, and was up 200 per cent in 2013. Shares are currently trading at…

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The decision to remove tobacco products is a bold but applaudable strategy by CVS

Last week, the second largest American drugstore chain, CVS, announced that it was dropping tobacco products from its 7600 nationwide stores. It’s the first move by any of the big drugstore chains to stop selling tobacco products, and the effects will likely be far greater…

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Back to basics for reality TV brand rebuild

In 2009, MasterChef took the Australian television landscape by storm. It dived head first into an empty field and reaped every possible reward. From something completely unknown to a viewership of 4 million (or roughly 18% of the population), MasterChef created a household brand name…

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Ikea parody reflects brand’s cultural standing

We get this spoof because we get the Ikea brand so well Many of us have a love hate relationship with Ikea. There is simply no way to dodge a full assault of the senses, even if your need is as simple as a coffee…

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Som Sabadell, an ode to inspiring and unexpected marketing

A recent example of inspiring, situational marketing has come from a very unexpected source: a Spanish bank. Celebrating their 130th anniversary, Banco Sabadell surprised and delighted passers-by in Plaça de Sant Roc, Sabadell by playing Beethoven’s ‘Ode to Joy’ with performers from the Vallès Symphony Orchestra, the Cor…

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The Good, the Bad and the Ugly of Click Frenzy

The sale drug is bad for retail brands The 24 hour shopping online bonanza, Click Frenzy ended on 20th November and over the course of the event, it has been reported that the site had received over 1 million visitors and driven 1.6 million clicks…

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David Jones brand finally wakes up

David Jones new store format a relevant addition to the retail landscape The David Jones brand has significant equity as a premium quality retailer in Australia. However, what it and its key competitor Myer have both been struggling with in recent years is the legacy…

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Vespalogy – An animated tribute to one of the worlds most loved brands

A Tribute to Authentic Brand Strategy and Design Few global brands hold the same level of love as Vespa, the iconic Italian scooter manufacturer. French creative agency No Moon have created an animated tribute that documents the evolution of the vespa from 1943 through to…

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Creative collaboration reinventing a game of mini golf.

As a part of the 25th anniversary of the Walker Art Centre’s Sculpture Garden in Minneapolis, artists, architects and engineers have collaborated to create the unique mini golf course “Walker on the Green.” Each hole throughout the course is an artwork in itself, by introducing…

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New limited edition line of Lacoste shirts feature redesigns of the iconic crocodile logo

  UK Designer Peter Saville creates a limited edition range for Lacoste with a brand identity design twist To be launched in November this year, Saville has created a new range of polo shirts with a surprising twist; the polos feature a range of re-imagined versions…

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Open House Melbourne an innovative event brand.

Open House Melbourne is an event that provides a free and rare opportunity to discover the interior design, architecture and engineering of historic buildings nestled around the city. Recently, the brand’s extensive integrated campaign has been building in anticipation of this weekend’s event. I’ve noticed…

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