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Choosing the Right Channel for your Brand Communication

So you’ve got a great brand campaign idea, and you’ve got a great integrated channel strategy – but have you checked recently to see how the two are integrating? Sometimes with brand communication campaigns, the best ideas on paper don’t turn-out to seem so sweet…

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Take control…keeping your brand message strong

Have you ever played the old parlour game of ‘Whispers’ where one person whispers a phrase to you and you pass it on, by whisper, to the next person.¬†After 6 or 7 rounds ‘I have a square’ becomes ¬†‘a star’. It’s a demonstration of how…

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