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UBET smart brand engagement for Melbourne Cup Day

UBET calls on all red-blooded Australians to push for a national public holiday with #UBETWECAN social campaign. It’s the race that stops a nation but it’s only Melbourne who gets a day off. UBET has tapped into the sentiment that most of the country thinks…

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Global Goals sets a new benchmark for a powerful and engaging brand movement

While not-for-profit movements are pretty common, this is perhaps one of the most powerful and engaging brands. Global Goals not only draws big name supporters it has developed smart and powerful tools to make easy for everyone across the world to get involved whether it…

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Airbnb kicks off 2015 with a brand inspired social campaign #OneLessStranger

As we launch into 2015, what better way than to start with a brand that is motivating ‘good’ from day one? Over the holiday break, Airbnb kicked off a major social campaign ‘One Less Stranger’, inspired by their brand vision to ‘bring the world together’.

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