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Woolworths free fruit for kids campaign builds on their differentiated brand proposition

Deliciously Good Brand Differentiation Australian Supermarket brand Woolworths have teamed up with celebrity endorser and fresh food campaigner; Jamie Oliver to introduce their latest in store brand initiative – fresh fruit. Launched in-store and driven by an above the line TVC campaign, Woolworths have come…

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Time for Telstra rethink its brand proposition as it comes under attack again

Once again Telstra’s public relations team is frantically working to deal another brand attack, this time from Choice. The problem for Telstra is their network performance is not just core to the brand, it is really everything the brand stands for. Telstra needs to urgently…

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Truly Deeply refreshes iconic Aussie BBQ fuel brand, Heatbeads

Melbourne brand strategy and design agency has developed new packaging, brand messaging and design for the Heatbeads range of products. “The team at Truly Deeply took the time to really understand the Heatbeads customers and market to create packaging that both respected our brand’s long…

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Milk brands need genuine brand differentiation to survive

Time for Lion Group to step up. It’s milk brands, including PURA and Dairy Farmers are suffering from no real brand differentiation and now they are fighting a legal as well as marketing battle. For decades, full cream milk has been just been milk. The…

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Burger brand Carl’s Jr. has young hungry Aussie males in its sights

US burger brand disrupts the category with old school American attitude. Carl’s Jr. also known as Hardee’s, is the latest burger brand to hit the Australian shores. It’s bold, irreverent and unapologetic and it is focused on young hungry Aussie blokes.

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How building a strong personal brand is the foundation of a powerful business brand

The best business branding starts with you. Recently I’ve become addicted to an Instagram feed called Humans of NY. On their feed I spotted a profile of a professional dog walker who captured my imagination. For many small to medium sized enterprises the founder is…

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Working with a branding agency: a client perspective

Today’s post is a guest blog from one of our clients. Damien James, CEO of Dimple gives a rare insight into the process of working with a branding agency from a client perspective. A dimple hello to our new aged care brand At the start of…

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Brand building that brings dimples to your face and tears to your eyes

At Truly Deeply we love what we do, we create and shape stand out brands on a daily basis; existing brands that challenge their markets, start-up brands that want to do something different and brands that truly seek to make a difference in the world.…

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Truly Deeply’s packaging refresh for Jenny Craig leads brand revival

Truly Deeply has helped Jenny Craig significantly improve their brand experience and shift brand perceptions with a brand refresh including a major packaging redesign.

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Truly Deeply Strategic – Building a compelling brand proposition for the VCCC

Strategic Thinking, Brand Architecture & Brand Communications Guidelines Truly Deeply consulted with all the VCCC partners and stakeholders to build consensus and develop a compelling and authentic brand proposition. This involved one-on-one meetings and group sessions with the leadership and marketing teams of the partners,…

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1970's letter from Lego show's why the brand has been so successful for so long.

A Brand Strategy with 40 Years Consistency and Clarity Forty years ago the world was a very different place – TV was king, there were no such thing as personal computers let-alone the internet, no Youtube, no facebook or Instagram, no reality TV or Kardashions…

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Fast Food From Farmers? How far can a brand promise stretch?

Burger Chain’s Ballsy Brand Proposition Walking the retail streets of Boston last month I came across this window poster trumpeting the arrival of burger chain ‘b.good‘ to town. I was struck by the proposition; ‘Food from Farmers’ as a pretty ballsy brand promise for a…

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