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Master Personal Brand Fail for MasterChef King George Calombaris

It would appear MasterChef Judge and restaurant king George Calumbaris has tarnished his personal brand when it was recently revealed nearly 200 staff at his restaurants have been underpaid $2.6 million. George Calombaris’ company underpaid 162 of the 430 current staff at his restaurants including…

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Samsung Galaxy S7 Campaign – When reassuring brand ads get it wrong

Unbelievable Brand Messaging. It’s a Sunday night at our place and the new Samsung ad comes-onto the TV, kicking off with the statement: “At Samsung, safety has always been our priority”. It’s not often an ad is met with the instant derision to the extent…

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