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The Suncorp brand can turn adversity to advantage

South-east Queensland remains in crisis with thousands of homes and businesses inundated by rising floodwaters. As of 13/1 the death toll from three weeks of heavy rain and flooding has reached 22, with more than 40 people still missing. When the floods eventually ease and…

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The Power of Sampling for your Brand

We are always reminding clients in the food and beverage industries of the power of sampling when they have a new product on the market. Get people to experience your product, never die wondering. It does not matter how good your food or beverage advertisement…

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Coles: The Natural Food Brand?

Coles Supermarkets in Australia has for years sat back and watched its formidable competitor Woolworths claim the market positioning of being ‘The Fresh Food’ people. It is a positioning line that is strongly recognised and recalled amongst consumers. In recent years they have successful reinforced…

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A Bold Brand Gesture

In an Australian racing first, leading online bookmaker Sportsbet.com.au has declared the 2010 Cox Plate (to be run 23/10/2010) a one horse race and has paid out all bets totaling more than $250,000 on the Bart Cummings trained – So You Think. The unprecedented move…

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Celebrate Brand Heritage

An enduring heritage is a great way to claim authenticity when it comes to branding. And in a country as young as Australia if you can claim a 150 year heritage you have something worth celebrating from a brand perspective. And this is precisely what…

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Nature’s 9 simple rules for business survival

The success of the Greens in last weeks Federal election in Australia is a great reminder that markets are not homogenous, that there are different segments with different needs. The Greens have ended up with a National Senate Vote of almost 13% and surprise, surprise,…

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A very Heineken Brand Experience

What better way to claim your authenticity than to share your heritage with customers in an interactive and engaging manner. Let them play with your brand in a way that is both fun and informative. Claim your place in the category by sharing the highs…

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Discovery, the new advertising for brands!

More and more brands are foregoing the big chest beating advertising campaigns that attempt to broadcast their presence to the world. This is particularly the case for those wishing to position themselves in the  cool end of the market. The onus is on savvy shoppers…

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Brand Australia

The big wait is over. In September 2009 Australian Trade Minister Simon Crean announced the call for tenders from creative agencies to assist with the task of enhancing Australia’s brand overseas. In the last week we have seen the launch of a new visual identity…

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Brand Claims – When Pigs Fly

All Food is not Born Equal We are currently working with food producers around the Cairns region in Australia (Tropical North Queensland) to develop a proposition for their regional food brand. The region is a great reminder of the magic of nature. It is such…

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When We Throw a Party… More pics from our Truly Deeply Launch

More pics of the frivolity and shenanigans from the re-launch party for our agency’s new brand Truly Deeply.

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Qantas in Hot Pants – Melbourne F1 Grand Prix

Melbourne has the hype of the Grand Prix this weekend, when petrol heads from around the country descend on our fair town for some thrills and spills. The event is a highly subsidised marketing program designed to build the profile of Melbourne internationally and, along…

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