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Brilliant brand storytelling from Burberry takes branded content to a new level

For brands obsessed with branded content Burberry has just upped the ante significantly. English fashion brand Burberry has released a three-minute trailer for an epic but non-existent movie about the brand and it’s fabulous. Burberry takes brand storytelling to another level. The faux trailer promotes…

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Hugh Jackman tells the Montblanc story – A masterclass in building brand authenticity

For all brands authenticity is one of the real hot buttons in their efforts to connect with consumers and build highly engaged relationships. Brands are telling their story at every opportunity, spruiking provenance, craftsmanship and history – regardless of whether they’re a start-up or a…

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The Toast Maker – A gently amusing poke at brand story telling

Does this amusing parody of brand story telling diminish the effectiveness of this branding approach? OK, so we’re the first ones to rave about the virtues of authentic brand story telling. We love to discover a passionate, artisan craftsman sitting at the heart of a…

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Uber releases brand refresh targeted at different countries

Uber has just announced a brand re-fresh to align with their current brand strategy and philosophy but more than that they have engaged their audience by communicating their brand story and the reason for change. On their website Uber said “We’ve always felt there was a cognitive…

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Quotes on Shit – Creative inspiration for design sake

NYC design pair Jessica Walsh and Timothy Goodman combine to create this ripping side project. They describe what they’ve created as: “We all use so much shit. We collect shit, buy shit, steal shit, trade shit and then throw shit away. So what happens with…

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AAMI risk offending at least half the population with their latest brand campaign

The AAMI insurance brand has always been about the AAMI girl but has their latest campaign taken it too far? Moving on from Rhonda and Ketut, AAMI has launched their new big budget ‘not very insurancey’ brand campaign.

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Good things happen when brands deliver on their promises

Keeping promises is not always easy, but it’s always a good idea. Brands spend plenty of time and energy on defining their competitive advantage, but what use is a differentiated value proposition if it’s not being delivered on in a substantial way.

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GUINNESS engages rugby fans with emotive 'Made of More' inspirational stories

It’s rugby season, it’s the year of Yes Equality and the best brand in the world :), Guinness have launched their most compelling and relevant campaign to date and that’s a big statement. The brand has reinforced their Made of More positioning and connected with rugby fans, Guinness…

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St Patrick's Day brand storytelling

For those of our blog readers who are donning green today and celebrating the festival of St Patrick around the world, here’s a beautiful brand video from Discover Ireland. With Liam Neeson narrating, the #GoGreenPatricksDay video leverages the publicity of Paddy’s Day around the world…

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The 'Real' Apple Store

London’s Borough Market, one of the oldest markets in the U.K., is marking its 1,000th anniversary this year and in conjunction with it’s annual Apple Day (a festival that marks the end of apple harvesting season) with a real treat for shoppers by creating a…

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Guinness: The art of brand storytelling

My uncle PJ lives in a rural village in Ireland and when he’s in his local pub he sits at the bar and nods ever so slightly at the barman, Liam. No words. Just a faint lift of the head. If you blinked, you’d miss…

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Brand Storytelling should evolve not stall

Wine brands are the masters of storytelling – reclaim it! Last weekend The Age newspaper ran an article by Ralph Kyte-Powell advocating that wineries are rediscovering the value of a great story and a name.

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