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Zika Virus spells disaster for Brazil’s Olympics but opportunity for Aussie brand

One Brand’s Loss in another Brand’s Gain The US Olympic Committee’s recent announcement that their athletes may choose to sit-out this year’s Games in Brazil if they have health concerns over the Zika virus may prove to be an ominous sign. Facing a whole host…

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New year, new brand?

Time for brand change? Yet another year has clicked over and it’s a great opportunity to start fresh. As you consider your personal new year’s resolutions, what about your company? Before things get too hectic, take the time to a conduct a brand health check…

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From soft porn to substance, Pirelli resets their brand image

Italian tyre brand Pirelli is famous for its annual soft porn Pirelli calendar but this year it’s undergone a dramatic makeover that could change the brand’s image for good. For Pirelli’s 2016 calendar, scantily-clad female models have been replaced by ‘women of substance’. World-famous Annie…

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Arnott’s fine for misleading packaging a warning to other brands

Iconic Aussie biscuit brand caught out for misleading customers with inflated health claims on pack. Arnott’s has been fined $51,000 by the Australian Competition and Consumer Commission for claims on its Light & Crispy packaging. If you are making claims on your packaging you might…

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Nine entertainment fixes their brand architecture to connect their channels

Nine strengthens their brand architecture to build a family of brands While ABC, SBS and Seven have built a series of channels that connect their brands, Nine like Ten, have built a series of independent TV brands. Nine are now admitting this wasn’t working and are…

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UBET smart brand engagement for Melbourne Cup Day

UBET calls on all red-blooded Australians to push for a national public holiday with #UBETWECAN social campaign. It’s the race that stops a nation but it’s only Melbourne who gets a day off. UBET has tapped into the sentiment that most of the country thinks…

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Woolworths Rewards rebrand risks alienating loyal customers

Businesses need to take extra care not to alienate customers when rebranding rewards programmes. Last week Woolworths announced it was changing its Everyday Rewards programme to Woolworths Rewards. They claim it will make it better for their nine million members. However, many customers are upset about…

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Branding Vs Customer Relationships – Truly Deeply founder David Ansett to speak at Melbourne Event

Are branding and customer relationships separate or intertwined? Earlier this year, Harvard Business Review published an article stating the value of branding is diminishing, and strong customer relationships trump powerful brands. Join David at Collective Campus for a 2-hour panel talk about the growing importance…

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Be Cheap Or Be Interesting: How Brands Succeed

If your brand doesn’t own the ‘lowest price’ position in your category – you’d better get interesting. The following is a piece originally written for marketingmag.com.au by BrandHook founder & CEO Pip Stocks. For the original article click here. For many years now we have…

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Toyota's brand image being tarnished by association with extremists

Unwanted Customer Loyalty Leads to Negative Brand Associations for Global Car Manufacturer Whether they like it or not, Toyota has been adopted as the car brand of choice for some of the most reviled extremists in the world. It seems every second image of ISIL…

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Is Branding Dead? A rich topic for exploration

The future of branding is uncertain – A guest article written by Joshua Li, Growth & Marketing Specialist at Collective Campus Experts have argued brands are becoming more important than ever in the era of information overload, allowing people to make easy, habitual purchasing decisions…

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Qantas backs Hugh to sell Australia and make their brand more relatable

Employing celebrity ambassadors is not a new strategy for airlines. But this month, we’ve seen Emirates launch their campaign with Jennifer Anniston, Etihad has Nicole Kidman and Qantas has added Hugh Jackman to their list of ambassadors. For a brand that many Aussies seem to…

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