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Discounting pricing strategy – detrimental to retail brands

When a brand continually discounts its goods or services do you ever want to pay full price for those same goods when they aren’t on sale? Every time I visit Katmandu they are having a sale and its usually a substantial one with discounts of…

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M&A Rebrand fail: ING Direct becomes Capital One 360

If you ever doubted the real value of a brand name and identity, try taking it away from your loyal customers and watch the reaction. In the USA, ING Direct is no more – and Capital One is finding out the hard way that brand…

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The New Domain Goldrush for Brands

Flicking through the news today I came across a post on John Gruber’s Daring Fireball blog. Canon is beginning the process of acquisition for the .canon top level domain name. Based on the new generic Top Level Domain (gTDL) registration system which will allow a…

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