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How will our favorite brands leave the world for future generations?

I recently had the once in a lifetime experience of seeing David Attenborough in Melbourne and hearing him the has left me feeling touched, moved and inspired and wondering what role brands can play in protecting the natural world for generations to come. David Attenborough…

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Brand clarity and flexibility the secret to scaling boutique luxury

By its nature, a boutique brand built on super relevant experiences is intrinsically linked to one location. Brand and independence are often at odds, but W Hotels seems to have cracked the code of how to scale luxury experiences and having a clearly defined brand…

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Brand value and the importance of brand guidelines

With the recent release of The Guardians brand guidelines, we look at the importance of guidelines with direct insight from Chris Clarke, deputy creative director at The Guardian.  In an interview with online journal ‘Its Nice That’ Clarke speaks out about the challenge to unify…

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Coca Cola strip bare their packaging to promote equality and tolerance

Coca Cola Dubai have launched a new range of promotional cans during Ramadan in an effort to raise awareness against prejudices and promote a world of equality and tolerance. The new can has been stripped of all branding, with an exception of the iconic red can…

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Patagonia: A purpose driven brand living their values everyday

Last week I was powerfully engaged by a brand that I’ve never purchased a product from before. Patagonia, the outdoor clothing brand were featured in the press recently because of a human rights scandal within their own second tier manufacturing chain. They’re not the only brand to…

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Your people are your living breathing brand

“Brands that stand on the shoulders of giants are not created by branding agencies, they are created by people”. One of our clients recently launched their new brand internally and the owner of the organisation used this line in his closing words. He was giving…

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A little stationery shop's big campaign for marriage equality

A small shop standing up for equality A small wedding stationery shop in Dublin, Daintree Paper, have recently launched an impactful campaign “A Shred of Decency” in light of the marriage equality referendum happening in Ireland next month. As the referendum is a month away, campaigning…

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Ben and Jerry's Brand says thank you to fans

If you have a brand that is lucky enough to have a loyal and passionate group of people following you then it’s important every now and then to thank them and keep them engaged. That’s just what Ben and Jerry’s do every year with their annual Free…

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Transfield’s brand image laid to bare

The Biennale of Sydney ends 40 year relationship with Transfield. Several weeks ago, a friend came to me with a dilemma. As a contributing artist to the Biennale of Sydney, she was devastated to learn that the event’s founding sponsor, Transfield Holdings, was profiting from…

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Beautiful type fires up language brand

I had another post in mind for today about how a mega brand is created, but then I saw these videos on Fast Company and that took a back seat. The videos combine two of my favourite things: travel and type. They are told with…

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4 Tips on the Art of Business Card Design

I recently received my first ever, personalised business card due the launch of our exciting new agency brand for Truly Deeply. Up until this point I have been representing myself in meetings without a business card, believing my personality and designs skills would carry the…

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Cotton On's contentious range creates brand damage

Michael Eisner, CEO of Disney once said “A brand is a living entity—and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.” Few truer words have ever been spoken about brand. What I would add though, is that not…

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