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Viral cinematic brand ad fails to convince.

Never make a brand promise you can’t keep. A three-year-old TVC has gone viral recently, as social media users have enthusiastically shared it as much for its beauty as for the disconnect between the ad and the brand it represents. The stunning film was made…

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Barinageddon – A great little piece of brandertainment

Brandertainment is the new Advertising. In a world where marketing and content are increasingly overlapping, one of the most effective ways to engage with consumers is to provide something to watch that is entertaining on its own merits. As consumers are absorbing content increasingly from…

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Brandertainment is the New Advertising

Branded Entertainment is King Today’s consumers across almost every conceivable B-to-C category are absorbers of brand communications. Those in who’s hearts and minds we wish to position our brands don’t differentiate between advertising and entertainment – they expect them to have merged into a form…

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