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Barinageddon – A great little piece of brandertainment

Brandertainment is the new Advertising. In a world where marketing and content are increasingly overlapping, one of the most effective ways to engage with consumers is to provide something to watch that is entertaining on its own merits. As consumers are absorbing content increasingly from…

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Paperman – A delightful animated love story and a lesson for brands in emotional connection

Pixar’s recently released animated short Paperman is winning rave reviews from the online underground. This wonderful six minute film is perhaps the shortest yet sweetest love story told – a lesson for brands looking to shift their focus from traditional product and price oriented advertising…

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