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In-N-Out Burgers launches branded kicks

The Holy Grail of Branding. When designing a brand identity for any brand, but especially a consumer brand, we look to develop visual brand assets than can become instantly recognizable to their loyal fans. These assets allow a brand to be creative in what it…

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McDonald’s de-brands to make a bold brand statement.

The power of brandless branding. Loving these new ads for McDonald’s by Leo Burnett in London. The holy grail for branding is when you’re able to remove your logo and the visual language of the brand, the product or the product description alone communicates who…

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You’ve come a long way Barbie

The 2020 Barbie range steps-out with inclusiveness. Loving the way the Barbie brand has kept pace with society and arguably takes a leadership role in diversity and inclusiveness. The range of Barbie dolls includes35 skin tones, 9 body types, a Barbie in a wheel chair,…

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Burger King’s invitation to Harry and Meghan.

A Right Royal Bit of Branding Fun. I’m loving this brand campaign from Burger King leveraging the global interest in the current Royal family split. Creating timely brand ads that connect with something as newsworthy as the royal split is not a new idea, but…

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22 of My Favourite Christmas Windows

Come the festive season many brands get into the spirit. Some carry-off the Christmas brand thing better than most with a mixture of inspiration and aesthetic wonder. I’ve collected a few of my faves from over the years, each with their own sense of occasion…

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Type Design Trends for 2020

The future of fonts. As we count down to the end of the year and start getting our heads around 2020, my mind begins to wander to what design trends will impact the way brands present themselves in the decade ahead. We wrote recently about…

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Cheers to Art & Social Comment

Banksy captures the true spirit of Christmas Reminds me of a time when street art was graffiti and graffiti had a purpose which was to make social comment. In these days of fleeting content it’s heartwarming to find thoughtful, considered art. Dave Ansett David is…

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The Future of Retail Branding for 2020 & Beyond

The changing face of consumer behavior raises a red flag for retail brands. When I think back even just a decade ago, the demands of retail customers were not so different from the decades before. Essentially most retailers could add a functional web site and…

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Oscar the Artist – Celebrating our Creative Community

At Truly Deeply we love sharing and celebrating not only our creative branding work but that of our extended brand family. In this case it’s doubly easy when the work includes Oscar the Grouch. Produced for the 50th anniversary of Sesame Street, Square Space New…

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Overheard blurs the line between social content and traditional print.

Instagram brand; Overheard launches physical newspaper stands. In the latest demonstration of the blurring between new digital and traditional business and brand models, Overheard launched a physical parody paper (think The Onion) along with a pop-up newsstand at Union Square in San Francisco. Overheard was…

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The Price / Differentiation Matrix and why your brand needs to master it.

Are you missing this important dimension of your brand strategy? Price has always been a key dimension of brand building. Ever since E. Jerome McCarthy identified the Four P’s of marketing (Price, Product, Place and Promotion) brands have understood the relationship between price and brand…

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City of Pocatello rebranding stumbles over their best intentions

Best intentions don’t always get the branding job done. Following example after example of city and municipal rebrands around the world copping rate payer vitriol, The City of Pocatello decided to get on the front foot with a project and design rationale for their rebrand.…

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