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New Virgin Australia campaign positions airline as the ‘stylish’ brand

Virgin Velocity members received an exclusive preview of Virgin Australia’s new commercial over the weekend. According to the email we are supposed to “keep it between us for now” but I’m guessing that they won’t mind us sharing with our Madly readers.

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GAP brand belief inspires Dress Normal campaign

In creating, shaping and reshaping brands we often stress the importance of building a solid belief system. While beliefs are primarily intended to guide and direct internal audiences, they can also play a powerful role in inspiring external communication as GAP shows us in their…

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Axe branded content: Find Your Social Effort Score

Axe helps the world out the social try-hards. Axe has teamed up with their ad agency Barton F. Graf 9000 to create a nice brand gesture called the ‘Social Effort Scale’. The brand is sponsoring a clever campaign that is being positioned as a public…

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Living Dollhouse Inspiration – Ikea's Make Small Space Big Campaign

IKEA’s latest campaign, “Make Small Space Big”, uses the idea of ‘living dollhouse’ to demonstrate that with cleverly designed products, there is the potential to maximize each square meter in a small home. The campaign, which has launched in UK and Ireland, is inspired by…

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Bold Brand Gesture – Audi Style

How bold can your brand gesture go? I couldn’t help but notice this incredible bold brand gesture concept that I stumbled across whilst flicking through The Cool Hunter.

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When Brands Collide – AFL vs NRL, Bombers vs Bombers

Two heavyweight sporting codes set to go head-to-head. The Australian Football League (AFL) in particular the Essendon Football Club (aka the Bombers) and the National Rugby League (NRL) along with a bid team (aiming to become Queensland’s fourth NRL side, also branding themselves as the…

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Memorable Brand Messaging and Communications

Giving kudos to brand messaging and communications! All clients want their advertising to make an enormous impact, generate an increase in sales (ideally far greater than the amount invested for a particular campaign) and create plenty of conversation and hype not only within the consumer…

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