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Demystifying Digital for Brands – Google+ or Google-?

There has been a little bit of talk recently online with respect to Google+ after it was revealed last week that a third of all Google employees haven’t updated their Google+ account in the last month.

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Storytelling through Creative Mapping

In an age of Google Maps and GPS, it’s not unreasonable to ask the question “Have all the maps been made?” This was the question posed to us by Hervé Senot at a recent Centre for Everything* workshop. Hervé took us through some unusual examples of…

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Place Branding – Bulgaria's new tourism branding gets a little lost in translation

Recently the Bulgarian Deputy Minister of Economy, Energy, and Tourism presented tourism brand for Bulgaria to the world. For some countries, there are decades of well established reputation which they are able to leverage to build a globally influential place brand – Italy, France, Brazil,…

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How 3D printing will change the world of branding.

3D printing has recently moved beyond infancy and is being used in various industries for more than just prototyping. Few people have a grasp of what this technology is capable of and its potential for revolutionising industries. Already 3D printing is utilising materials as diverse…

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The Innovation Value Equation for Business – Just Add Design

Came across this great little diagram from the UK Design Council illustrating the value of design in the innovation process. Nothing more need be said. Dave Ansett Chief Cre­ator of Brands To receive free monthly updates of our our most popular brand posts – click…

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Unique Visual Imagery – An Asset for Achieving Stand-out Brand Design

Starting with Different Seems self evident, but far too often we find brand owners and managers caught within the paradigm of their category. For a precious few brands who are market dominant and who have a significant and sustainable advantage through their product or service…

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A Glimpse into the Future of Brand Identity Design

The Amusing Future of Brand Identity Recently I came across this great blog which shows not only the evolution to date of many of the world’s best known logos, but more amusingly where they might be heading in the future. Brands featured include Apple, KFC,…

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Seven new Rules of Retail Branding – How to Connect with the Contemporary Customer

The Tough Task of Staying Relevant The task for retail brands of connecting with customers continues to become more and more complex. Increased competition, decreased differentiation of product and price, and more savvy and time poor consumers is providing a challenge many retail brands are…

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Personal Brand with Passion

On the weekend we were presenting on Personal Branding at the annual Tennis Australia’s Coaches conference. It is a topic that always creates a strong level of creative tension because by definition it brings into focus the question of where an individual’s true passion and…

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Women’s Shoe Retailing Hero the Shoe

Towards the end of last year, Sally my wife and I spent a luxurious 15 nights in NYC. It was a delightful stay and one of the things we did from a research perspective was to have a focus on how women’s shoes were being…

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Print meets digital retail – Esquire Magazine launches on-page shoppable content

In a fascinating transition in the print/digital revolution, Esquire magazine is launching a new digital retail functionality in its December print issue, set to hit the streets on November 20th.

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A Christmas flash mob from West Jet – a Canadian brand you've just gotta love

Wishing you a Merry Christmas from Truly Deeply Here at Truly Deeply we love a good flash mob, especially if there’s a way that brands can create the magic without souring it with commercial intent. Last week Canada’s West Jet airlines surprised passengers waiting for…

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