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Docklands needs more then marketing – Our December article for The Melbourne Review

Place Branding ≠ Place making The news that 15 restaurants at Melbourne Docklands, or 40%, have closed their doors in the past 10 months brings into stark focus the challenges associated with place branding endeavors. Importantly, it is a reminder that place branding will only…

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Typographic Chessboard – A Christmas must-have for the Design Obsessed

Typographic Design Brilliance It’s one of those things that leaves you wondering why no-one has come up with it before. This typographic chess set designed by hat-trick is as beautiful as it is clever, where the ‘K’ letterform represents the king, and so-on.

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Brother creates a memorable brand campaign for their new Printer 3.0

Creative Brand Campaign Shows How Much the Times are A-Changing Technology brand Brother have put together a creative campaign to launch their new range of printers they’re calling Print 3.0. The creative is built around a scrapheap orchestra compiled of redundant printers, scanners, copiers, faxes,…

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What's on the Menu? The big Food Trends for 2013

Food Trends For FMCG & Retail Brands The Sterling-Rice Group in the US has tapped into their network of more than 100 world renowned chefs, restaurateurs and food experts to identify the top food trends we can expect to see on restaurant menus, in our quick…

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Another Brilliant Guerrilla Travel Brand Experience – Take a look at Brussels

A Brilliant New Brand Campaign of the French National Railway. Last year we wrote a blog on a brilliant tourism campaign for the French National Railway called the Escape machine (you can check it here). What we loved so much about the guerrilla campaign was…

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Marimekko & Finnair – A brand collaboration made for and in the heavens

A Brilliant Brand Design Partnership As a creative brand agency with a truly global view we’ve long been fans of the Marimekko brand with it’s striking visual language. And this year on a trip to Europe to meet with our brand and marketing peers as…

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The Art of Hint Giving – A Wonderful Integrated Retail Christmas Campaign

A Beautiful Christmas Retail Campaign I know we feature this great retail brand kikki.K regularly – but they are an example of a retailer who is constantly innovating the way in which they take their brand to market, and they’ve impressed us yet again with…

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Is your Brand Living in a Vision or Living in Circumstances?

An Inspiring Sports Speech Resonates Powerfully for Brand Owners Recently the NFL’s Indianapolis Colts head coach Chuck Pagano gave an inspirational post-game speech to his team. But it was no ordinary speech. Battling leukemia, Chuck left hospital for the day to go and watch his…

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A sneak peek at the Retail Design Philosophy that has made Apple the world's most successful retailer

The Retail Design Philosophy of Apple Purely on a sales per square meter basis (a measure I find pretty damn compelling) Apple is indisputably the greatest retailer in the world. In a branding article we wrote earlier this year for The Melbourne Review titled; ‘Walking…

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Small Business Saturday a Big Inspiring Idea for Local Retailers

Small + Big for Local Retailers One thing the US does particularly well is to build consumer rituals that are good for business of all shapes and sizes. Small Business Saturday is a great example of this mindset – a day where consumers are encouraged…

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Demystifying Digital — Making decisions with Big Data.

The term ‘Big Data’ has been buzzing around for a while now. It refers to the masses of data flowing around us. IBM estimates that every day 2.5 quintillion bytes of data are created – so much that 90% of the data in the world…

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Help – I need to differentiate my Retail Brand

We all need a little brand Help A brand I’ve watched with much interest and admiration is Help Remedies from the US. From the very start Help has demonstrated a clear vision on how to stand-out from their competitors in everything they do. And with…

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