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Say "hello" to the brave new world of ads – long-form branded entertainment.

The Future of Advertising I was out to dinner a couple of weeks ago with a group of friends enjoying an evening of Italian food, great wine and conversation. As the meal progressed, iPhones appeared and disappeared seamlessly recording and sharing the experience through a…

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HIS Story – A Next Generation Retail Concept dedicated for men

THE BRAVE NEW WORLD OF RETAIL BRANDING. Last month we wrote an article for The Melbourne Review that explored the direction of market focused specialty retail. In the article we mentioned a client we’d worked with many moons ago who had a concept for an…

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New freejumping Vid from our mates at Bounce.

Last year when we created the brand and identity system for the guys at Bounce we had no idea it’d be quite this epic… (Watch the clip after the jump)

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A Masterclass in Not-For-Profit Branding from Movember

Creating a Great Brand in this Tough Market In all our years of creating brands, we’ve never come-across a tougher category than not for profit. High on passion with a gazillion competitors battling for the philanthropic dollar, not-for-proft organizations are typically well meaning, but poorly…

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The Future of Retail – Category You. Our May article for The Melbourne Review

Online retailers are getting smarter about the way they sell to us, but are they still blinded by out-dated paradigms? May 2013 David Ansett & Peter Singline Recently Amazon launched an online store dedicated to the Over 50 market. For the first time a major…

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The Rise and Potential Fall of the Tom Waterhouse Brand

Waterhouse is a name synonymous with horse racing and since the launch of tomwaterhouse.com also with betting. Tom Waterhouse, a fourth generation bookmaker has created a brand based on his family’s association with the industry. He has unashamedly used his family name, his cheesy smile and…

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Reinventing Retail Brands – A Stunning Retake on the Store Mannequin

Innovative Retail Branding from Topshop UK Loving this stunning retail brand visual merchandising created for the Topshop’s Regent Street windows by NEON and studioXAG. In this innovative take on the ever-present fashion store staple, the mannequin is re-interpreted, resulting in a vivid wheel that highlights…

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Airagami and the Art of Standing Out in the Retail Brand Landscape

Stand-out Retail Brand Design Sure retail brands are facing a tough stretch, where attracting the attention of new customers and engaging with them sufficiently to turn them into brand loyalists is tougher than squeezing the proverbial blood from a stone. But every now and again…

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Kill Off The Department Store Label – Our March article for The Melbourne Review

The challenging future of department stores in Australia. April 2013 Peter Singline & David Ansett There is much written about the challenging future of department stores in Australia. Both David Jones and Myer are household names with a rich heritage in retailing, but for many…

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The New Business Acquisition Power of Social Media for Business to Business Firms

Proving the Digital Experts Wrong Much has been written over the last few years about the role of digital marketing and social media for business, yet the subject remains one viewed by most executives with skepticism bordering on derision. Like any other new channel to…

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Demystifying Digital for Brands – Google+ or Google-?

There has been a little bit of talk recently online with respect to Google+ after it was revealed last week that a third of all Google employees haven’t updated their Google+ account in the last month.

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Storytelling through Creative Mapping

In an age of Google Maps and GPS, it’s not unreasonable to ask the question “Have all the maps been made?” This was the question posed to us by Hervé Senot at a recent Centre for Everything* workshop. Hervé took us through some unusual examples of…

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