By Category

Can brands withstand their ambassador's mess ups?

There’s been a lot of negative press around Aussie cricketing legend, Glenn McGrath in the last week, as pictures of him on a ‘legal’ wildlife hunting safari in Zimbabwe back in 2008 have emerged. He’s pictured hoarding over his prized kills including an elephant, buffalo, hyenias and wildebeast.…

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Branding Cancer with selfies and cocks in socks

Hot on the heels of the girls raising money for cancer with their no makeup selfies, guys are now getting in on the action. Wearing nothing but a sock, the hashtag #cockinasock is now one of the most popular topics trending globally on social media.…

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Celebrities, Charities and Crowd-Sourcing

Matt Damon and Ben Affleck have been doing the Internet rounds, as they try to raise money for the East Congo Initiative and In a collaborative effort, the two celebrities offer the chance to hang out with them on a ‘best friend double date’,…

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Australian airline Qantas jumps out of the brand frying pan into the fire

A Case Study of the Pitfalls of Branding with Social Media Iconic Australian airline Qantas can’t seem to do anything right just now. Hot on the heels of grounding the airline to break-up an industrial dispute and leaving thousands of irate customers in the lurch,…

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Movember – a Not for Profit Brand with Craft and Pride

When it Comes to Brand, few Not-for-Profits Really Hit the Mark. As a rule, not-for-profit organisations fall short of the mark when it comes to sophisticated brand development. Given the hugely competitive environment they play in, a clearly differentiated brand proposition provides a critical platform…

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