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Australian airline Qantas jumps out of the brand frying pan into the fire

A Case Study of the Pitfalls of Branding with Social Media Iconic Australian airline Qantas can’t seem to do anything right just now. Hot on the heels of grounding the airline to break-up an industrial dispute and leaving thousands of irate customers in the lurch,…

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Movember – a Not for Profit Brand with Craft and Pride

When it Comes to Brand, few Not-for-Profits Really Hit the Mark. As a rule, not-for-profit organisations fall short of the mark when it comes to sophisticated brand development. Given the hugely competitive environment they play in, a clearly differentiated brand proposition provides a critical platform…

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