By Category

Demystifying Digital — Solving the PPC, SEO Puzzle for Brands

No Quick Fix for Driving Online Traffic. By Chris Ongarello on – 19 April 2013 People today are quick to think that PPC is an instant solution to gain traffic and leads to and through their website, but their is so much more to the…

Read more »

Demystifying Digital for Brands – Google+ or Google-?

There has been a little bit of talk recently online with respect to Google+ after it was revealed last week that a third of all Google employees haven’t updated their Google+ account in the last month.

Read more »

Demystifying Digital — The evolution of resolution, coming to a screen near you.

My how times have changed. I remember only a few years ago screens (namely websites) were optimised at 800 x 600 pixels; that then grew to a standard of 960 pixels. Gone are the days where digital was designed for a single screen size. Today…

Read more »

Demystifying Digital – the low-down on QR codes

Scan Me – I’m Worth It “Invented in Japan by the Toyota subsidiary Denso Wave in 1994 to track vehicles during the manufacturing process, the QR (Quick Response) Code is one of the most popular types of two-dimensional barcodes. It was designed to allow its…

Read more »

Demystifying Digital – The Language of Digital Marketing

15 DMA’s (Digital Marketing Acronyms) to throw into the soup. Marketing in general seems to have a language all of its own and digital marketing is no exception. Here is a list of 15 acronyms to help you through your next meeting.

Read more »