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The Super Bowl: Brand Advertising Mecca?

Walking down a quiet Melbourne street on my Monday lunchbreak I almost choked on my sandwich as my thoughts were interrupted by the roar of a crowd from inside a bar which is usually (and understandably) dormant on a Monday afternoon. So who were these…

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Dance Dance… Coke's Quirky Korean Consumer Engagement Campaign

Another Fresh Branding Trend from Korea Think vending machine meshed with Dance Dance Revolution. Add a Korean audience (who love to dance) and you’ve got Coca Cola’s latest consumer engagement campaign. A Coca Cola vending machine with a built in interactive display screen has been…

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Coke is red, isn’t it? The importance of colour as a brand asset.

Colour is often talked about as a powerful brand asset. It can distinguish your brand from others in the market or indeed separate different products within your brand range. Changing your primary brand colour, even for limited special seasonal packaging, can backfire as Coca Cola…

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Brand Recognition Through Art Installations

Brand recognition with clout! Increasingly brands seem to be leveraging a realm of different spaces and as a result we’re noticing some pretty awesome and unbelievable art installations. In saying that there comes some risk for brands big or small to attempt these installations because…

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Coca-Cola Happiness Truck

A Coca-Cola Pop-up Brand Experience Coca-Cola have converted a delivery truck into a happiness machine on wheels delivering “doses” of happiness in the streets of Rio De Janeiro, Brazil.  With the line ‘Where will happiness strike next?’ Coca-Cola literally delivers a brand experience worth smiling…

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Top 10 Inspirational Typography Design Blogs

Top 10 Typography Design Blogs Recently in a blog I published ‘Top 10 Inspirational Brand Design Blogs’, I mentioned a huge issue faced by brand designers like myself, the difficulty of finding great brand design blogs for inspiration and knowledge of current trends. In the…

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Trend Report – Visual Language of Brands (Chapters 4&5)

The Fourth and Fifth Chapters in our Comprehensive Trend Report Over the last three Mondays we’ve published the first three sections of our research report into trends in visual language. This Monday and next Monday we’ll publish the final chapters of the report. In this…

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Trend Report – The Visual Language of Brands (Chapter3)

The Third Chapter in our Comprehensive Trend Report Over the last two Mondays we’ve published the first two sections of our research report into trends in visual language. Each Monday for the next four weeks we’ll publish another chapter. This week’s chapter focuses on trends…

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Trend Report – The Visual Language of Brands (Chapter2)

The Second Chapter in our Comprehensive Trend Report on the Visual Language of Brand Identity Last Monday we published the first section of our report into trends in visual language. Each Monday for the next five weeks we’ll publish another chapter. This week’s chapter focuses…

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The Power of Colour in Brand Design

Today it’s more critical than ever for businesses to differentiate themselves from their competitors and make memorable connections with their audience by creating unique, instantly recognisable brands. Colour in Brand Design Every touch point of a brand plays a vital role in brand recall, but…

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Brand it like Coke – Developing Unique Brand Properties

Walking the streets of Paris recently I was struck by the appearance of the latest point of sale campaign for Coke. It wasn’t the visual language of the campaign that struck me, nor a stunning creative execution, there were no bronzed & cut young French…

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