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Massive brand growth sees Luckin Coffee go from zero to $1Bn in less than a year

More than just luck. The coffee unicorn brand that’s the talk of China. China’s thirst for their own ‘new retail’ brands continues to fuel investor and consumer frenzy and coffee is the latest battleground. Xiaomi, Huawei, Oppo, Vivo and Xiaomi now dominate over Apple in…

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Fill Up & Drive On Starbucks Coffee Lovers

Converting forgotten suburban landmarks into engaging coffee brand experiences Starbucks has recently transformed an old gas station in Los Angeles into a new drive-thru coffee shop. The gas station has been out of use for 20 odd years, but Starbucks has brought it back to…

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Grower’s Cup – Changing the way we brew coffee

As a coffee lover, I am quite particular about how my coffee is made. When someone asks me if I want a coffee, the first thing I question is whether it is real coffee from an espresso machine. I can’t stomach instant coffee. Now, Grower’s…

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Bold Brand Gestures Require Brand Relevance

A Brand Gesture to Write Home About Recently the Sydney Harbor Foreshore Authority created a remarkably clever sculpture at the Rocks to raise the profile of the precinct. More than 4000 cups of coffee were used to recreate the Mona Lisa, with milk added in…

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