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Coca-Cola Israel launches campaign to celebrate the individuality of millions of diet drinkers

2 Million Unique Packaging Designs One of the trends in retail we’ve discussed previously is the shift towards a market of one – where the retail experience is curated for each individual customer. As a concept there are plenty of brands looking at this exciting…

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Coke's fresh Packaging Design for the London 2012 Olympics

Leveraging Olympic Sponsorship Branding Of the many brands shelling-out mega bucks to be officially connected with the London Olympic brand, Coke have proven once again to be masters at leveraging that relationship through their most valuable brand assets – their packaging design.

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Brand Design; Evolution of the Coke Bottle

A Packaging Icon Few brands boast packaging that has gained iconic status – the ability for cultures all around the world to identify the product purely from the form of its bottle. Coke has long understood the brand equity within the proprietary bottle shape, maintaining…

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Best New Packaging from around the World

The Pentawards The Pentawards have just announced their 2009 winners. Ten packaging designs were awarded ‘Best of Show’, these ten designs represent a wide range of categories, brands and products. We think they’re rippers – so we’ve reproduced them below. Pentawards are the only worldwide…

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