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Consumer activism; a powerful vehicle for change

Now more than ever consumers are turning their everyday purchases into a form of protest or demonstration of ideology to create change, sending strong signals to brands by using their purchasing choices as votes. How a brand produces and delivers its goods and who they…

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The 6 Reasons Why Brand Loyalty is King

Don’t Underestimate the Value of Brand Loyalty Research in the US on brand loyalty has identified that more than 50% of consumers would pay a 20-25% premium for their favorite brand before price sensitivity would see them switch to another, competing brand. In some categories,…

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Why Customer Loyalty is the new Customer Acquisition

Business Can No Longer Afford Traditional Customer Acquisition Strategies “It’s no longer a game of what brand a retailer can grow fastest, but who can keep their existing customer happiest” explains digital loyalty expert Sarah Judd Welch in PSFK’s recently released Future of Retail 2016…

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The world of Brand Loyalty has changed and the numbers aren't pretty

The World of Brand Loyalty Has Changed Is there a more important metric for a brand’s effectiveness than loyalty? We define loyalty as simply ‘a strong feeling of support or allegiance’ and when applied to a brand that connection equates directly to increased purchase, longevity…

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