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Another side to the story – a campaign to support homelessness

This is a clever outdoor campaign from Publicis London for the homelessness charity Depaul that manages to tell two different sides of the homeless story. This campaign approach acknowledges thoughts and feeling that many people have about homelessness and then makes you think about the other…

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Aesop brand extension with personality

Aesop has teamed up with the french APC fashion brand to create an awesomely daring brand extension. Post Poo Drops! What appeared to many to be an April fools joke is an actual product, available from both APC and Aesop stores. As a continuation of…

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